PepsiCo Named Official Beverage Partner of VENU's Premium Sunset Amphitheater Portfolio
MWN-AI** Summary
PepsiCo has been named the Official Beverage Partner of VENU Holding Corporation's expanding Sunset Amphitheater portfolio, which includes venues in Broken Arrow, McKinney, Houston, and El Paso, with plans for nationwide expansion. This partnership will allow PepsiCo to showcase its extensive and globally recognized beverage lineup—including soft drinks, waters, sports drinks, and ready-to-drink coffee—across VENU's entertainment and hospitality destinations.
J.W. Roth, CEO of VENU, emphasized the significance of this collaboration for enhancing fan experiences. He noted that PepsiCo's association with VENU underscores the company's commitment to creating elevated entertainment environments while leveraging PepsiCo's rich legacy in music and culture. PepsiCo's Senior Vice President, Kyle Faulconer, echoed this sentiment, affirming their shared vision to engage fans through memorable experiences at VENU’s venues.
As VENU continues to grow, this partnership is poised to enhance hospitality offerings and engage audiences more deeply, positioning both companies to thrive in the competitive landscape of live entertainment. PepsiCo joins a diverse array of partners, including Troy Aikman’s EIGHT Elite Light Beer and Billboard, which are collaborating to redefine premium live entertainment experiences.
VENU, recognized nationally for its innovative approach to entertainment, is rapidly expanding its portfolio of luxury venues throughout the U.S. This partnership with PepsiCo reinforces its commitment to sustainability and community engagement, aligning with PepsiCo's vision to be a global leader in beverages while incorporating its pep+ sustainability strategy.
Overall, this collaboration between VENU and PepsiCo marks a significant step in enhancing fan experiences at live events while offering a diverse range of beverage options across its burgeoning amphitheater portfolio.
MWN-AI** Analysis
The recent partnership between PepsiCo (NASDAQ: PEP) and Venu Holding Corporation (NYSE American: VENU) signifies a strategic alliance poised to bolster both brands within the live entertainment and hospitality sectors. By designating PepsiCo as the official beverage partner for its Sunset Amphitheater portfolio across key cities like Houston and El Paso, VENU not only enhances its guest experience alongside world-class entertainment but also aligns with a globally recognized brand that resonates with a broad audience.
From an investment standpoint, stakeholders should note several positive implications arising from this partnership. First, the alliance strengthens VENU's market position amid increasing competition in the premium entertainment space. By integrating PepsiCo's well-esteemed beverage portfolio, VENU is poised to attract a larger audience seeking elevated experiences, which could result in increased event attendance and higher per-capita revenue.
Moreover, PepsiCo's strategic focus on expanding its reach in notable entertainment venues aligns with its growth objectives and sustainability initiatives under the pep+ program. This partnership allows PepsiCo to showcase its products to diverse consumer segments, enhancing brand visibility and loyalty in a competitive market.
Investors should also consider potential scalability, as VENU plans to expand its amphitheater offerings nationwide. As VENU's portfolio grows, so too will the brand's partnership opportunities and venue attractiveness, enhancing overall revenue potential.
While this partnership carries promising prospects, it also comes with inherent operational risks typical in the entertainment industry, as economic downturns or shifts in consumer preferences could impact attendance and sales.
In conclusion, while the long-term fundamentals appear strong, investors should monitor execution risks and industry trends closely. Overall, the collaboration marks a meaningful step in VENU’s ambition to redefine live entertainment, suggesting a cautiously optimistic outlook for stakeholders.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
The new partnership brings PepsiCo’s beverage portfolio to Sunset Amphitheaters in Broken Arrow, McKinney, Houston, and El Paso with nationwide expansion planned.
Venu Holding Corporation ("VENU" or the "Company") (NYSE American: VENU), owner, operator, and developer of premium entertainment and hospitality destinations, today announced that PepsiCo (NASDAQ: PEP), has partnered with VENU as the Official Beverage Supplier for its expanding Sunset Amphitheater portfolio and beyond.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318606617/en/
PepsiCo Named Official Beverage Partner of VENU’s Sunset Amphitheater Portfolio
Through the partnership, PepsiCo’s globally recognized beverage brands will be featured across VENU’s Sunset Amphitheaters, beginning with the Company’s developments in Broken Arrow, McKinney, Houston, and El Paso with additional amphitheaters and hospitality destinations expected to follow as VENU continues its nationwide expansion.
“PepsiCo has one of the most recognizable beverage portfolios in the world, and their decision to align with VENU says a lot about where we’re headed,” said J.W. Roth, Founder and Chief Executive Officer of VENU. “As we continue building our portfolio across the country, partnerships like this help bring our vision for an elevated fan experience to life. PepsiCo has been part of some of the most iconic moments in music and culture, and we’re proud to bring that legacy into the fan experience at our Sunset Amphitheaters.”
“At PepsiCo, we’re always looking to show up in the moments that fans care about most,” said Kyle Faulconer, Senior Vice President, Texoma Region, PepsiCo Beverages U.S. “VENU shares this vision through their growing network of memorable entertainment destinations. We’re proud to bring our beverage portfolio across VENU’s Sunset Amphitheaters to enhance the guest experience and expand our brands’ reach to artists and audiences.”
PepsiCo’s beverage portfolio, including soft drinks, waters, sports drinks, sparkling beverages and ready-to-drink coffee and tea, will be available across all participating Sunset Amphitheaters, enhancing the elevated hospitality experience for guests.
The collaboration enhances the hospitality experience across VENU’s growing network of amphitheaters and future developments, where fans enjoy elevated food and beverage offerings alongside world-class live entertainment. With products enjoyed by consumers in more than 200 countries and territories worldwide, PepsiCo brings unparalleled scale and brand recognition to the partnership. The partnership was supported by Connect Partnership Group, who assisted in facilitating the collaboration.
PepsiCo joins a growing list of brands supporting VENU’s live entertainment destinations including Troy Aikman’s EIGHT Elite Light Beer, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Ford Dealerships, Ryan LLC and VENU shareholders Niall Horan and Dierks Bentley. Together, these partnerships are helping build the foundation for the next generation of premium live entertainment and hospitality experiences.
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth , VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.
VENU has been recognized nationally by The Wall Street Journal , The New York Times , Billboard , VenuesNow , and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website , Instagram , LinkedIn , or X .
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com , and follow on X (Twitter) , Instagram , Facebook , and LinkedIn @PepsiCo.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260318606617/en/
VENU Media and Investor Relations
Chloe Polhamus, cpolhamus@venu.live
FAQ**
How does the partnership between PepsiCo and Venu Holding Corporation (VENU) enhance the overall customer experience at the Sunset Amphitheaters, and what specific offerings can fans expect?
What strategic advantages does Venu Holding Corporation (VENU) gain from partnering with a globally recognized brand like PepsiCo, especially in terms of national expansion?
In what ways does Venu Holding Corporation (VENU) plan to leverage its partnership with PepsiCo to attract more artists and audiences to their entertainment venues?
Given the competitive landscape of live entertainment, how will Venu Holding Corporation (VENU) measure the success of its partnership with PepsiCo, and what metrics will be used to evaluate this collaboration?
**MWN-AI FAQ is based on asking OpenAI questions about Venu Holding Corporation (NYSE: VENU).
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