U.S. Soccer Extends Agreement with Veritone to Monetize Archive Footage Using AI-Powered Content Licensing
MWN-AI** Summary
Veritone, Inc. (NASDAQ: VERI) has successfully renewed its agreement with U.S. Soccer, further solidifying its role as a key content licensing provider for the organization. This multi-year partnership enables U.S. Soccer to leverage Veritone's advanced AI-powered content licensing solutions to monetize its extensive audiovisual archive, which includes footage from the Men’s and Women’s National Teams along with Youth National Teams.
With this renewed agreement, U.S. Soccer gains continued access to innovative technology that streamlines content archiving, searchability, and licensing, making it easier for broadcasters, brands, and creators to integrate U.S. Soccer highlights into their projects. By using Veritone's solutions, U.S. Soccer aims to unlock new revenue streams through efficient management of their digital assets, maintaining control over their intellectual property.
Craig Caruso, Vice President of Sports Media and Commercial Partnerships at Veritone, highlighted the significance of this collaboration, indicating that it enhances U.S. Soccer’s ability to deliver valuable content tailored for various media outlets while expanding its licensing opportunities. The partnership focuses not just on full match footage, but also on player interviews and highlights, thereby increasing the accessibility of content for global distribution.
Veritone also offers the Digital Media Hub (DMH), which supports advanced metadata tagging and turnkey e-commerce capabilities, further enhancing U.S. Soccer's monetization efforts across social media platforms. The renewal emphasizes Veritone's commitment to empowering U.S. Soccer in its mission to elevate the sport nationwide.
As U.S. Soccer continues to inspire fans and promote soccer, this renewed agreement allows them to effectively capitalize on their rich archive while expanding their audience reach and revenue potential.
MWN-AI** Analysis
The recent agreement renewal between Veritone, Inc. (NASDAQ: VERI) and U.S. Soccer marks a significant opportunity for both organizations to capitalize on the lucrative sports media landscape through AI-driven content licensing. As Veritone continues to leverage its advanced digital asset management capabilities, investors should focus on the implications of this partnership for revenue streams, market position, and potential growth.
Veritone’s expertise allows U.S. Soccer to monetize its extensive audiovisual content archive, which includes both historic moments and dynamic media from its Women’s and Men’s National Teams. The ability to offer broadcasters, brands, and production companies streamlined access to these assets through AI technology could unlock substantial new revenue avenues. Given that sports content remains a highly sought-after commodity, the agreement could solidify Veritone’s position in the burgeoning sports media licensing market.
The use of AI for metadata tagging and enhanced searchability might also improve content discoverability, further increasing licensing transactions. By protecting U.S. Soccer’s intellectual property and facilitating e-commerce capabilities, Veritone provides a comprehensive approach that not only maintains brand integrity but encourages innovative content distribution.
From an investment standpoint, potential stakeholders should monitor Veritone’s ability to execute this agreement effectively. Key considerations include the development of market demand for U.S. Soccer’s archived content among media entities and brands. Additionally, tracking Veritone's competitive landscape in terms of AI solutions and content licensing will be crucial.
In conclusion, Veritone’s partnership with U.S. Soccer exemplifies a forward-thinking strategy to harness AI for unlocking revenue streams in the sports domain. Investors should evaluate both the short and long-term implications of this collaboration, as it holds the potential to enhance Veritone's financial performance and market presence significantly.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Veritone’s content licensing solutions enable broadcasters, brands and productions continued access to U.S. Soccer’s iconic archive
Veritone, Inc. (NASDAQ: VERI), a leader in building enterprise AI and data solutions, today announced a renewal of its agreement with U.S. Soccer to license all audiovisual content for the U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National Teams. This multi-year engagement confirms Veritone as a content licensing provider for U.S. Soccer, enabling the organization to tap into Veritone’s licensing expertise to transform its content into new revenue streams.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260224856540/en/
Under the agreement, Veritone will continue to provide cutting-edge AI technology to enable content archiving, searchability, and licensing, to meet the needs of media, brands, and content creators looking to integrate U.S. Soccer moments into their creative work. By utilizing Veritone’s solutions to streamline the discovery, archiving, and licensing of digital assets, global sports properties, like U.S. Soccer, can tap into a new revenue source.
The renewal affirms Veritone’s important role in U.S. Soccer’s content strategy, enabling the organization to make valuable content spanning full matches, player interviews, pre-clipped highlights, and multiple camera angles globally accessible to sports networks, ad agencies, producers, and film studios.
“This renewal represents an exciting continuation of our collaboration with U.S. Soccer, enabling us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities,” said Craig Caruso, Vice President of Sports Media and Commercial Partnerships at Veritone. “We’re proud to support U.S. Soccer’s growth as they inspire fans and partners both on and off the field.”
The agreement allows U.S. Soccer to maintain control of its intellectual property while also leveraging Veritone’s digital asset management solution, Veritone Digital Media Hub (DMH), to support advanced metadata tagging, search functionality, and turnkey e-commerce capabilities. As part of its comprehensive approach, Veritone supports U.S. Soccer’s content monetization across social media platforms by identifying unauthorized uses and unlocking new revenue streams.
To learn more about Veritone Licensing services, visit licensing.veritone.com .
About U.S. Soccer
Founded in 1913, the U.S. Soccer Federation (U.S. Soccer) serves as the official governing body for the sport of soccer in the United States. U.S. Soccer is committed to making soccer the preeminent sport in the country by increasing grassroots participation, developing world-class players and coaches, elevating the fan experience, and excelling in international competition. For more information, visit ussoccer.com .
About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, statements regarding the anticipated benefits of the renewed agreement with U.S. Soccer; the expected ability of Veritone's content licensing solutions to generate new revenue streams and incremental revenue for U.S. Soccer; the capabilities and performance of Veritone's AI-powered content archiving, searchability, and licensing solutions; the expected market demand for U.S. Soccer archival content among broadcasters, brands, and content creators; and Veritone's business strategy, market position, and growth opportunities in the sports media licensing market.
Words such as "anticipates," "believes," "could," "estimates," "expects," "intends," "continue," "can," "may," "plans," "potential," "projects," "seeks," "should," "will," "would" or similar expressions and the negatives of those expressions may identify forward-looking statements. These statements are based on current expectations, estimates, assumptions, and projections and involve known and unknown risks and uncertainties that may cause actual results, performance, or achievements to differ materially from those expressed or implied in such statements. These risks and uncertainties include, but are not limited to, the ability to realize the anticipated benefits of the U.S. Soccer agreement; dependence on key customer relationships; competition in the content licensing and AI solutions markets; the performance and market acceptance of Veritone's products and services; and those risks described in Veritone's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone undertakes no obligation to update or revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260224856540/en/
Media Contact:
Nicholas Budler
Senior Manager, Technology
[email protected]
FAQ**
How does Veritone Inc. (VERI) plan to leverage its licensing expertise to enhance revenue generation for U.S. Soccer through content licensing in this renewed agreement?
What role does Veritone Inc. (VERI)'s AI technology play in transforming U.S. Soccer's audiovisual content into new revenue streams for broadcasters and brands?
In what ways can Veritone Inc. (VERI) ensure that the content licensing solutions provide a competitive edge in the sports media licensing market?
What metrics will Veritone Inc. (VERI) use to evaluate the success of the ongoing collaboration with U.S. Soccer in terms of content monetization and audience engagement?
**MWN-AI FAQ is based on asking OpenAI questions about Veritone Inc. (NASDAQ: VERI).
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