Yimutian Inc. Reaches Binding Acquisition Agreement to Acquire Ningbo Xunxi Technology Co., Ltd., Strategically Expanding into the "B2B2C" Business Ecosystem
MWN-AI** Summary
Yimutian Inc. (Nasdaq: YMT), a leading agricultural digital service company based in Beijing, has signed a binding acquisition agreement to acquire 100% of Ningbo Xunxi Technology Co., Ltd. The transaction, which will be executed through a mix of cash and stock, aims to bolster Yimutian’s presence in the “B2B2C” ecosystem, enhancing its business-to-consumer offerings. The acquisition is expected to be finalized by the first quarter of 2026, pending regulatory approvals.
Xunxi Technology, an innovative e-commerce service provider founded by former senior executives of NetEase and Alibaba, specializes in technology-driven operations for a variety of businesses, including financial institutions. With over 1,300 brand partnerships and a robust supply chain offering 250,000 SKUs, Xunxi has already made significant strides in corporate bulk purchasing and employee benefits.
Following the acquisition, Lei Chen, one of Xunxi's co-founders, will join Yimutian as Vice President and General Manager of Retail Business. His extensive experience in the e-commerce industry is expected to be instrumental in leading Yimutian's B2C expansion. The “Better Life Mall,” a collaboration with Bank of Ningbo, has already seen remarkable success, achieving over 40,000 transactions and $1.4 million in turnover shortly after its launch.
Yimutian aims to integrate Xunxi’s expertise in supply chain management and consumer goods to enhance its digital agricultural services, thereby diversifying its revenue streams and improving its market position. CEO Jinhong Deng emphasized that the merger will unlock new market opportunities and foster long-term shareholder value in the evolving digital agricultural economy in China. The acquisition signifies a strategic move for Yimutian as it seeks to maintain its leadership in the sector.
MWN-AI** Analysis
Yimutian Inc. (Nasdaq: YMT) has reached a significant milestone with the binding agreement to acquire Ningbo Xunxi Technology Co., Ltd., a move poised to enhance its position in China’s agricultural digital market by venturing from a B2B model into a comprehensive "B2B2C" ecosystem. This acquisition is strategic, particularly as it allows Yimutian to leverage Xunxi Technology's established e-commerce capabilities and extensive supply chain resources.
This transaction is expected to be finalized in the first quarter of 2026, contingent upon standard regulatory approvals. The integration of Xunxi's technology-driven e-commerce services will not only diversify Yimutian's revenue streams but also enhance its offerings in digital supply chain management, corporate bulk purchasing, and consumer services—areas critical for capturing market share in a rapidly evolving digital landscape.
From a market perspective, investors should consider the potential for revenue growth post-acquisition, particularly as the combined entity is expected to benefit from increased operational efficiency and a broader customer base across various sectors, including finance, government, and education. Given that Xunxi Technology already has partnerships with significant brands and institutions, this acquisition could allow Yimutian to expand its market engagement rapidly.
However, it is crucial to monitor the execution of the integration process. Successful melding of the existing Yimutian infrastructure with Xunxi's operational expertise will determine the extent to which the anticipated synergies materialize.
Moreover, given the dynamic nature of China's digital economy, Yimutian’s proactive approach positions it favorably against competitors in the agricultural digital service market. The anticipated positive impact on earnings per share post-acquisition should make YMT an attractive investment opportunity for those looking to capitalize on growth in this sector.
In summary, Yimutian’s strategic acquisition represents a significant growth catalyst, and investors should keep a close watch on its execution and market response over the coming year.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BEIJING, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Yimutian Inc. (Nasdaq: YMT, hereinafter referred to as "Yimutian" or the “Company”), a leading agricultural digital service company in China, announced that it has reached a binding acquisition agreement with Ningbo Xunxi Technology Co., Ltd. (hereinafter referred to as “Xunxi Technology” or the “Target Company”). It plans to acquire 100% of Xunxi Technology’s equity through a combination of cash and stock, with the transaction consideration to be announced later. Upon the completion of this acquisition, it will help optimize the Company's strategic layout in B2C businesses, enhance its services such as channel development and digital supply chain management, and achieve the construction of an integrated industrial chain ecosystem from “B2B” to “B2B2C”.
The transaction is expected to be completed in the first quarter of 2026, subject to the satisfaction of customary closing conditions including regulatory approvals. After the closing of the acquisition, it is anticipated to have a significantly positive impact on the Company's revenue and earnings per share in the first full fiscal year after the Company’s IPO.
Founded in Ningbo, China, Xunxi Technology is a technology-driven comprehensive e-commerce operation service provider, co-founded by Qunhua Wan, a former senior executive of NetEase, and Lei Chen, a former senior executive of Alibaba and ex-president of Xianyu business. Meanwhile, Lei Chen, co-founder of Xunxi Technology, will join Yimutian Inc. as Vice President and General Manager of Retail Business. With over 20 years of operational experience in the e-commerce industry, Lei Chen joined Alibaba in 2001. He initiated the establishment of Juhuasuan, Taojinbi, and Taobao Live Streaming, and served as the first president of Xianyu. His industry insights and practical experience will provide crucial support for the rapid expansion of Yimutian’s B2C businesses.
As China’s largest digital service enterprise for agricultural product B2B transactions, Yimutian covers the entire industrial chain from agricultural production to bulk circulation, forming a sophisticated agricultural Industry internet service model. Xunxi Technology focuses on technology-driven channel e-commerce operations, providing core services such as corporate bulk purchasing, employee benefits, and marketing procurement for financial institutions as well as various enterprises and public institutions. It boasts distinct advantages in comprehensive supply chain resources, capabilities in developing various mall platforms, and expertise in integrated operation services and marketing planning.
Currently, Xunxi Technology has partnered with more than 1,300 brands and built a comprehensive supply chain, offering over 250,000 SKUs of products. It serves nearly 200 channel clients, including Bank of Ningbo, Hangzhou Customs, and Jiangnan University, covering high-value scenarios across multiple sectors such as finance, government services, and education, with a member base exceeding two million. Its strategic cooperation project with the Headquarters of Bank of Ningbo — the “Better Life Mall” tailored for the bank’s members — stands as a benchmark project in 2025. Within the first month of its launch, the mall recorded over 40,000 transactions with a total turnover exceeding US$1.4 million. The core corporate bulk purchasing business of the “Better Life B2B Welfare Mall” is expected to achieve a turnover of more than US$49 million in 2025.
Following the acquisition, Yimutian Inc. will deeply integrate Xunxi Technology’s core capabilities in full-category supply chain management, channel client development, and C-end consumer goods supply. This will enable the diversified expansion of its online business from a B2B platform to a “B2B2C” ecosystem, covering the entire chain from upstream agricultural cultivation and midstream circulation to downstream end consumption. The move will further diversify Yimutian’s revenue structure and consolidate its leading position in China’s agricultural digital economy sector.
Jinhong Deng, chief executive officer of Yimutian, commented that: “The integration of Xunxi Technology’s accumulated supply chain resources and channel advantages with Yimutian’s digital agricultural infrastructure will continuously create long-term value for shareholders. It will unlock more market opportunities in agricultural product distribution, corporate bulk purchasing, and digital marketing services, propelling Yimutian’s agricultural industrial internet towards a more efficient, comprehensive, and diversified development path.”
About Yimutian Inc.
Founded in 2011 and headquartered in Beijing, Yimutian Inc is a leading agricultural industrial internet enterprise in China, dedicated to driving the transformation and development of the agricultural industry through digital technology. Starting with the establishment of a digital B2B production and sales service platform for agricultural products, the Company has evolved into a comprehensive digital group covering the entire agricultural industrial chain, including cultivation, wholesale, and circulation. Its business portfolio includes the Yimutian APP digital platform, Dounniu Intelligent Consignment Service, Wozhongtian Digital Large-scale Cultivation Base, Wolai Cai Origin Sourcing Service, and regional industrial development services.
For more information about Yimutian, please visit: https://ir.ymt.com/.
Introduction to Xunxi Technology’s Management Team
Qunhua Wan
Founder of Xunxi Technology. He holds a bachelor's degree in Business Administration and an EMBA from Xiamen University. He joined NetEase in 2014 and served as Chairman of Hangzhou NetEase Impression Technology Co., Ltd., where he took full charge of Xiupin, an e-commerce platform. He built the team of over 300 professionals and integrated upstream and downstream supply chain resources spanning categories such as maternal and infant products, beauty and personal care, food and health products, home digital goods, and apparel and footwear, achieving an annual sales volume of over US$ 280 million. Since 2017, he has been serving as Chairman of Hangzhou Lanxi Information Technology Co., Ltd., where he developed the Premium Selection and Procurement System. He has established in-depth cooperative relationships with NetEase, Alipay, Bank of Ningbo, Industrial and Commercial Bank of China, China Construction Bank, and various city commercial banks, providing them with integrated services including technology, operation, and supply chain support.
Lei Chen
Co-founder of Xunxi Technology. He possesses outstanding strategic acumen and operational leadership, with extensive experience in China’s e-commerce and internet sectors. He joined Alibaba Group in 2001 and held positions in multiple business units including Alibaba B2B, Alibaba Software, and Taobao. He took the lead in launching products such as Juhuasuan and Taojinbi, and served as the founder and first person in charge of Taobao’s content segment and Taobao Live Streaming. He also previously served as President of Xianyu. After leaving Alibaba in 2020, he has continued his entrepreneurial journey in the e-commerce, live streaming, and supply chain fields.
For Investor Inquiries, Email: ir@ymt360.com, Tel: +86 10 57086561
For Media Inquiries, Email: pr@ymt360.com
FAQ**
How will Yimutian Inc. YMT leverage Xunxi Technology's supply chain capabilities to enhance its competitive edge in China's agricultural digital economy?
What specific synergies does Yimutian Inc. YMT anticipate from the integration of Xunxi Technology into its existing Bmodel to transition towards a B2Becosystem?
Can Yimutian Inc. YMT provide insights into the expected financial impact, including revenue growth and earnings per share, following finalization of the Xunxi Technology acquisition?
What strategies will Yimutian Inc. YMT implement to maximize the growth potential of the "Better Life Mall" project post-acquisition, given its initial success?
**MWN-AI FAQ is based on asking OpenAI questions about Yimutian Inc. (NASDAQ: YMT).
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