CVS Pharmacy Partners with U.S. Soccer Federation and National Women's Soccer League to Promote Community Health and Wellness
MWN-AI** Summary
CVS Pharmacy has announced a new multi-year partnership with the U.S. Soccer Federation (USSF) and the National Women's Soccer League (NWSL) aimed at enhancing community health and wellness. This initiative builds on CVS's existing relationship with women's soccer, particularly through its support of the Washington Spirit since 2020. Under this partnership, CVS will become the Official Health and Wellness Partner for both the USSF and the NWSL, which includes investment in community infrastructure such as multi-use soccer fields across designated markets.
Len Shankman, Executive Vice President of CVS Health, emphasized the company's commitment to strengthen local health through sport, stating that soccer fosters community connection and wellness. The initiative will see the development of welcoming soccer fields by 2028, providing accessible play spaces for families and youth.
Key figures in soccer, including U.S. Women's National Team star Alex Morgan, are collaborating with CVS to highlight the benefits of soccer in promoting health and community vitality. Morgan expressed her enthusiasm for the partnership, noting how access to soccer transforms lives and builds confidence.
The partnership is a strategic effort to promote healthy living, benefiting not only direct participants but also fostering broader community engagement. CVS aims to amplify local causes through matchday events and initiatives associated with its sponsored clubs in Washington, Seattle, and Kansas City. By aligning health initiatives with soccer, CVS seeks to create supportive environments that promote movement and wellness.
This collaboration aligns with CVS's broader mission to redefine health solutions, connecting consumers to improved health outcomes. The partnership reflects the powerful synergy between sports and health, reinforcing the notion that soccer serves as a key driver for community wellbeing.
MWN-AI** Analysis
CVS Pharmacy’s recent partnership with the U.S. Soccer Federation (USSF) and the National Women’s Soccer League (NWSL) signifies a strategic move that could enhance brand reputation while fostering community health. This collaboration aims to develop community soccer fields, focusing on multi-use spaces that promote sports and wellness. As a financial analyst, there are several market implications worth noting.
Firstly, this partnership positions CVS as a community-centric health leader. Aligning with popular and growing sports like soccer enables CVS to reach a diverse audience, potentially increasing customer loyalty and foot traffic to their retail locations. The sponsorship allows CVS to enhance its visibility in local markets, particularly in Washington, D.C., Seattle, and Kansas City. As CVS drives initiatives linked to the health and well-being of local communities, this initiative may yield positive sentiment and improve brand perception, adding social value to CVS’s existing health services.
Secondly, the investment in community revitalization reflects CVS's long-term commitment to public health. By enhancing accessibility to sports and wellness programs, CVS aligns its corporate social responsibility goals with community needs, which can attract health-conscious consumers. As awareness of health and wellness grows, consumers increasingly prefer brands that contribute positively to society, thus affecting purchasing decisions positively.
However, investors should also remain cautious of the costs associated with such large-scale sponsorships and community investments. While potential long-term benefits are attractive, increased expenditure might impact short-term profitability. Monitoring the effectiveness of these initiatives and their return on investment will be crucial as CVS endeavors to blend business objectives with community support.
In summary, CVS's partnership with the USSF and NWSL could be a game-changer, emphasizing its commitment to health while also presenting growth opportunities. Investors should watch for metrics that demonstrate increased community engagement and brand loyalty as the partnership progresses.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Building on its relationship with the Washington Spirit, CVS expands its commitment to soccer through a new multi-year sponsorship with the league and federation, which includes a national community field investment and partnering with the Kansas City Current and Seattle Reign FC
WOONSOCKET, R.I., Feb. 19, 2026 /PRNewswire/ -- CVS Pharmacy® has furthered its commitment to improving community health by becoming an Official Health and Wellness Partner of the U.S. Soccer Federation (USSF) and the National Women's Soccer League (NWSL) and is backing that sponsorship with a multi-year investment to develop community multi?use soccer fields in select markets across the country.
"CVS Pharmacy is uniquely positioned to strengthen health at the community level," said Len Shankman, Executive Vice President and President, Pharmacy and Consumer Wellness, CVS Health. "As an Official Health and Wellness Partner of U.S. Soccer and the NWSL, we have a valuable opportunity to deepen our ties in the neighborhoods we serve. Soccer positively impacts health and community connection1, making this sponsorship a natural fit. We're proud to partner with the NWSL, as well as the U.S. Soccer Men's and Women's National Teams to help expand access to opportunities that will support wellness for generations of athletes to come."
Building on its long-term support of women's soccer, including partnering with the Washington Spirit since 2020, CVS will also sponsor the Seattle Reign FC and Kansas City Current. Together, these club-specific sponsorships will help bring resources, revitalized spaces and meaningful community impact to additional markets – reflecting a shared belief that access to sports, safe places to play and community connection are essential drivers of lifelong wellbeing.
"This partnership reflects the NWSL's continued growth and our belief that the professional women's game is a powerful catalyst for impact far beyond the pitch," said Matt Soloff, SVP of Partnerships, National Women's Soccer League. "Together with CVS and our clubs, we're translating that growth into real investment in healthier communities and expanding access and opportunity for the next generation of players and fans."
Community soccer field revitalization initiative
At the heart of the initiative is a commitment to develop community multiuse soccer fields in select markets through 2028, creating welcoming, accessible spaces where families, kids and neighbors can gather, play and connect. To support this work, CVS Pharmacy is teaming up with Alex Morgan, an NWSL icon and two-time Women's World Cup champion, Olympic gold medalist, entrepreneur, philanthropist and mom, along with U.S. Soccer ambassadors and NWSL clubs to help amplify the stories of soccer's positive impact on communities, on and off the field.
"Soccer has shaped my life in countless ways, and I've seen firsthand how access to the game can build confidence, health and community," said Alex Morgan. "I'm excited to work with CVS to help ensure more kids and families can experience the joy and wellbeing soccer brings—starting with the fields where it all begins."
Supporting soccer and community health
"At U.S. Soccer, we believe the game can make a real difference beyond the field," said David Wright, Chief Commercial Officer of U.S. Soccer. "By working with CVS, a brand trusted by millions of families across the country, we have an opportunity to meet fans and families where they are and connect the game they love with everyday wellness."
Beyond field improvements and to coincide with its club sponsorships, CVS Pharmacy will also amplify local causes and community programs that matter most to fans in Washington, D.C., Seattle and Kansas City. Through club-led initiatives, matchday experiences and community investments with the Washington Spirit, Seattle Reign FC and Kansas City Current, CVS will help foster more inclusive, welcoming environments that encourage movement, connection and everyday wellbeing, while supporting local economic development.
To learn more about how CVS is supporting U.S. soccer, visit www.cvs.com/content/soccer.
About CVS Health
CVS Health (NYSE: CVS) is a leading health solutions company building a world of health around every consumer, wherever they are. As of December 31, 2025, the Company had approximately 9,000 retail pharmacy locations, more than 1,000 walk-in and primary care medical clinics and a leading pharmacy benefits manager with approximately 87 million plan members. The Company also serves an estimated more than 37 million people through traditional, voluntary and consumer-directed health insurance products and related services, including highly rated Medicare Advantage offerings and a leading standalone Medicare Part D prescription drug plan. The Company's integrated model uses personalized, technology driven services to connect people to simply better health, increasing access to quality care, delivering better outcomes, and lowering overall costs.
About U.S. Soccer Federation
Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition, working across the soccer ecosystem, is to ignite a national passion for the game. We believe soccer is more than a sport; it is a force for good. We are focused on three areas: Soccer Everywhere, ensuring everyone, everywhere experiences the joy of soccer; Soccer Success, our 27 National Teams and Pro Leagues winning on the world stage; and Soccer Investment, maximizing and diversifying investments to sustainably grow the game at all levels. For more information, visit ussoccer.com/ourvision.
About National Women's Soccer League
The National Women's Soccer League is the premier women's professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay FC, Boston Legacy FC, Chicago Stars FC, Denver Summit FC, Gotham FC, Houston Dash, Kansas City Current, North Carolina Courage, NWSL Atlanta, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Seattle Reign FC, Utah Royals FC, and Washington Spirit.
Media Contact
Kara Page
401-302-9353
Kara.Page@CVSHealth.com
1 "Elevating recreational soccer to improve population health in the United States"
SOURCE CVS Health
FAQ**
How does CVS Health Corporation CVS plan to measure the impact of its partnership with U.S. Soccer Federation and NWSL on community health and wellness over the duration of the multi-year initiative?
What specific criteria will CVS Health Corporation CVS use to select the markets for the community multi-use soccer field investments, and how does it align with the company’s overall commitment to public health?
In what ways will CVS Health Corporation CVS collaborate with local communities and organizations to ensure the sustainability and effectiveness of the initiatives stemming from this partnership with the U.S. Soccer Federation?
How will the sponsorship with U.S. Soccer and NWSL enhance CVS Health Corporation CVS's brand presence and engagement with consumers, particularly in the regions where the club-specific initiatives are launched?
**MWN-AI FAQ is based on asking OpenAI questions about CVS Health Corporation (NYSE: CVS).
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