Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale
MWN-AI** Summary
Suntory Global Spirits, a leader in premium beverages, has partnered with technology company Globant to develop a generative AI-based Commercial Insights Agent. This innovative tool aims to enhance business intelligence across the organization, allowing employees to easily access data insights and streamline decision-making in marketing, sales, product development, and strategy.
The AI-powered agent significantly reduces the time spent on gaining insights, transforming processes that traditionally took days into mere seconds. It provides real-time analytics by interpreting complex business queries from various sources, including reports and dashboards, thereby replacing manual insight requests. By automating the retrieval of valuable insights, Suntory stands to lower operating costs associated with conventional business intelligence methods while hastening time-to-action. This enables personnel to concentrate on high-value strategic initiatives instead of manual data processing.
Santiago Noziglia, CEO of Globant's Retail, CPG and Automotive AI Studio, highlighted that the partnership is a testament to how innovative companies can leverage generative and agentic AI to redefine operations. He described the Commercial Insights Agent as not just a productivity enhancer, but also a strategic asset that fundamentally transforms knowledge access and decision-making frameworks.
The self-service capabilities of the agent allow teams—particularly in marketing and sales—to independently generate reports and obtain data insights without reliance on other departments. Additionally, it provides contextual recommendations drawn from internal data, improving the rapidity of decision-making.
This strategic collaboration sets the foundation for future applications, allowing Suntory Global Spirits to leverage the Commercial Insights Agent as a template for various use cases in brand planning, commercial forecasting, and innovation pipelines.
MWN-AI** Analysis
Suntory Global Spirits' strategic partnership with Globant to develop a Commercial Insights AI Agent highlights a significant trend in the beverage industry: the integration of AI-driven solutions to enhance business intelligence and operational efficiency. This shift sets a precedent for how food and beverage companies can leverage technology to adapt to consumer behaviors and market conditions swiftly.
The deployment of a generative AI-powered agent promises to streamline data access and decision-making processes, translating to faster operational responses in marketing, sales, and product development. By reducing dependency on traditional business intelligence workflows, Suntory and Globant are ushering in a new era of agile decision-making, which can significantly enhance competitive positioning in a fast-paced market.
For investors, this collaboration offers several insights. Firstly, companies that prioritize digital transformation and AI integration are likely to outperform peers lacking in technological adoption. This emphasizes the potential for strong long-term returns in firms like Globant (NYSE: GLOB), recognized as a leader in AI services. The increased operational efficiency that Suntory is expected to achieve could drive improved margins, making the stock a compelling option for growth-focused portfolios.
Furthermore, the scalability of this AI solution opens avenues for broader applications within Suntory's business, creating potential for sustained innovation. As the demand for personalized consumer experiences rises, companies that harness the power of AI to deliver tailored products and insights will be better positioned to capture market share.
In conclusion, Suntory Global Spirits' partnership with Globant is more than a technological upgrade; it reflects a pivotal change in how businesses operate. For stakeholders, monitoring the outcomes of this collaboration will provide valuable insights into the future profitability and market viability of companies embracing such innovations. Thus, positioning investments in firms adept in AI-driven transformations could prove prudent.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
- Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent
- With the Agent, Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy
NEW YORK , July 7, 2025 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced a reinvention partnership with Suntory Global Spirits , the world leader in premium spirits, to build and deploy a generative AI-powered Commercial Insights Agent. By compressing days of work into seconds and supporting real-time decision-making for sales, marketing, and strategy, Globant's Commercial Insights Agent is transforming operations for the beverage company.
The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks.
"Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate," said Santiago Noziglia , Retail, CPG and Automotive AI Studio CEO at Globant. "The Commercial Insights Agent is more than a productivity tool; it's a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we're pushing the boundaries of what's possible when building an AI-powered enterprise."
Additional benefits of the Commercial Insights Agent include:
- Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.
- Contextual recommendations powered by GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
- AI Agent foundation: The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.
To learn more about Globant's AI-powered tools, visit https://www.globant.com/enterprise-ai .
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard, MIT, and Stanford .
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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FAQ**
How will the partnership between Suntory Global Spirits and Globant S.A. GLOB specifically enhance decision-making in product development and marketing initiatives?
What key performance indicators will Suntory Global Spirits use to measure the effectiveness of the Commercial Insights AI Agent developed by Globant S.A. GLOB?
In what ways does Globant S.A. GLOB plan to leverage the Commercial Insights Agent as a foundation for future AI use cases within Suntory Global Spirits?
How might the implementation of the AI-powered agent by Globant S.A. GLOB impact operating costs and employee productivity at Suntory Global Spirits?
**MWN-AI FAQ is based on asking OpenAI questions about Globant S.A. (NYSE: GLOB).
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