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Harley-Davidson Q4: Weak Earnings Amid Strategy Reset

Source: SeekingAlpha

2026-02-12 12:54:10 ET

Harley-Davidson, Inc. ( HOG ) reported weak Q4 results . The company has a smaller loan book, generating weaker income from the high-margin financing segment, and motorcycle sales have continued to weaken. The forward guidance highlights that 2026 will be a reset year as Harley-Davidson is revamping its strategy under Artie Starrs. Given the company’s poor track record and weak recent results, I believe that Harley-Davidson’s future earnings outlook is very turbulent....

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Harley-Davidson Q4: Weak Earnings Amid Strategy Reset
Harley-Davidson Inc.

NASDAQ: HOG

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$2,437,266,634
116,960,444
0.08%
166
N/A
Vehicles
Consumer Discretionary
US
Milwaukee

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