Ituran Selected to Provide Full Connectivity Solution for Fiat Connect in South America
MWN-AI** Summary
Ituran Location and Control Ltd. (NASDAQ: ITRN), a prominent player in vehicle telematics, has been selected to provide a comprehensive connectivity solution for Fiat Connect, tailored specifically for the Fiat Strada in South America. This collaboration with Stellantis marks a significant expansion of their partnership, which began in early 2025. The initial agreement will span three years, with the possibility of a two-year extension.
Under this new agreement, Ituran will supply embedded hardware and deliver connected vehicle services, while also managing the technology backend and providing a mobile application for end-users. This vertically integrated approach aims to provide Fiat Strada customers with a seamless and secure connected vehicle experience, adhering to global automotive connectivity best practices.
Eyal Sheratzky, co-CEO of Ituran, expressed pride in advancing their strategic partnership with Stellantis, highlighting Ituran's capability to offer comprehensive solutions that integrate hardware, services, and operations into a cohesive platform. The initiative aims to enhance safety, connectivity, and overall reliability for customers, laying the groundwork for further expansion across Fiat’s product line in the region.
Gisele Tonello, Vice President of Stellantis Software Business Unit in South America, emphasized the significance of the Connect Fiat launch, stating it aligns with Stellantis' commitment to innovation and customer value. This reinforces the mission to transform vehicles into intelligent platforms that enhance user experience throughout their lifecycle.
Founded in 1995, Ituran has established itself as the largest OEM telematics provider in Latin America, with over 2.6 million subscribers globally. The collaboration with Stellantis not only solidifies Ituran's position in the market but also reflects its ongoing focus on technology excellence and enhanced customer service.
MWN-AI** Analysis
The recent announcement of Ituran Location and Control Ltd. (NASDAQ: ITRN) securing a contract to provide a full connectivity solution for Fiat Connect in South America is significant for both the company and the broader automotive connectivity landscape. This agreement, which leverages Ituran's established capabilities in vehicle telematics, presents positive implications for investors focusing on the rapidly evolving automotive technology sector.
Ituran’s selection for this project suggests confidence from Stellantis in Ituran’s integrated solutions, which encompass hardware supply, connected vehicle services, backend operations, and mobile application provision. Such a comprehensive offering highlights Ituran's competitive advantage, potentially positioning it as a preferred partner for other OEMs looking to enhance their connectivity offerings.
From a market perspective, this collaboration aligns well with trends driving the automotive industry, particularly the growing demand for connected vehicle technologies focused on safety, security, and user experience. The exclusive focus on the Fiat Strada initially builds a solid foundation for customer engagement while opening pathways for future expansion to other Fiat models, further bolstering Ituran's revenue potential.
Investors should consider Ituran’s strong market presence in Latin America and its history of innovation, given the significant growth in its subscriber base to over 2.6 million. The company's strategic partnerships, like the one with Stellantis, reinforce its operational reliability and commitment to enhancing customer experience, signaling long-term growth potential.
However, investors should remain cautious of competitive pressures in the automotive tech space, where numerous players are innovating rapidly. Monitoring the execution of this partnership will be critical. In summary, Ituran’s latest contract is a bullish signal for its growth trajectory, and investors may find value in leveraging this development as part of a broader strategy in the tech-enhanced automotive market.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
This represents a new agreement between Ituran and Fiat and marks an expansion of collaboration with Stellantis
AZOUR, Israel, Feb. 25, 2026 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics and OEM connectivity solutions, today was selected to deliver the Connect Fiat program in partnership with Stellantis. The agreement has an initial term of three years, with the option to extend for an additional two years. This program represents an expansion of Ituran's existing collaboration with Stellantis, following the partnership announced in early 2025.
The agreement between Ituran and Stellantis delivers a fully integrated, end-to-end solution, including:
- Supply of embedded hardware;
- Delivery of connected vehicle services;
- Full operation of the technology backend;
- Provision of the end-user mobile application;
This vertically integrated approach enables Stellantis to offer Fiat Strada customers a seamless, secure, and scalable connected vehicle experience, fully aligned with global best practices in automotive connectivity.
Through Connect Fiat, available exclusively for the Fiat Strada, customers gain access to advanced connectivity, security, and vehicle management features.
Eyal Sheratzky, co-CEO of Ituran, commented, "We are very proud to further expand our strategic partnership with Stellantis through the launch of Connect Fiat. This project reflects Ituran's ability to deliver fully integrated, end-to-end connectivity solutions, combining hardware, services, backend operations, and the end-user application into a single, unified platform. Our goal is to support Stellantis in delivering a safer, more connected, and reliable experience to its customers, while establishing a strong foundation for connectivity expansion across Fiat models in the region."
Gisele Tonello, Vice President, Stellantis Software Business Unit in South America, added, "The launch of Connect Fiat, exclusive to the Fiat Strada, represents an important milestone in our software and connected vehicle strategy in South America. It reinforces our commitment to innovation, safety, and customer value. Our collaboration with Ituran enables us to deliver a robust, integrated, and scalable solution, fully aligned with Stellantis' vision of transforming the vehicle into an intelligent, connected platform throughout its entire lifecycle."
This launch represents a further strategic milestone in the partnership between Ituran and Stellantis in South America, which began in May 2025, and reinforces Ituran's collaborative model with its OEM customers built on technology excellence, operational reliability, and a strong focus on customer experience.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management and control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel Aviv-based DRIVE startup incubator to promote the development of smart mobility technology.
Ituran's subscriber base has been growing significantly since the Company's inception to over 2.6 million subscribers using its location-based services with a market-leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada and the United States.
For more information, please visit Ituran's website, at: www.ituran.com
Company Contact
Udi Mizrahi
[email protected]
Deputy CEO and VP Finance, Ituran
(Israel) +972 3 557 1348
International Investor Relations
Ehud Helft
[email protected]
EK Global Investor Relations
(US) +1 212 378 8040
Logo: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg
SOURCE Ituran Location and Control Ltd.
FAQ**
How does the new agreement between Ituran Location and Control Ltd. ITRN and Stellantis enhance the customer experience for Fiat Strada owners in South America, particularly in terms of connected vehicle services?
What specific advanced connectivity, security, and vehicle management features will be included in the Connect Fiat program by Ituran Location and Control Ltd. ITRN for Fiat Strada?
With the initial three-year term and an option for two more years, what are Ituran Location and Control Ltd. ITRN's long-term goals for expanding connectivity solutions across other Fiat models in the region?
How does Ituran Location and Control Ltd. ITRN intend to leverage its experience and subscriber base to ensure operational reliability and customer satisfaction in the delivery of the Connect Fiat program?
**MWN-AI FAQ is based on asking OpenAI questions about Ituran Location and Control Ltd. (NASDAQ: ITRN).
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