Camp Creek® Inn Earns Coveted Four-Star Rating From Forbes Travel Guide Less Than Three Years After Opening
MWN-AI** Summary
Camp Creek Inn, a boutique hotel located in Inlet Beach, Florida, has achieved the prestigious Four-Star rating from Forbes Travel Guide less than three years after its July 2023 opening. This exceptional accomplishment reflects the inn's commitment to outstanding service and operational excellence, validated through a rigorous and anonymous inspection process by Forbes. Camp Creek Inn distinguishes itself in the hospitality sector, being the first resort of its scale to open along the Scenic Highway 30A corridor since 2002.
Nestled in a serene location near the Gulf of Mexico, the inn aims to provide an intimate escape, drawing inspiration from Louisiana architecture. Offering 75 luxurious rooms, Camp Creek Inn features numerous amenities, including fine dining options, a wellness center, tennis courts, and a resort-style pool with a waterslide and lazy river. Visitors from all 50 states have frequented the hotel for various events, including business gatherings and weddings.
General Manager Jean Capps expressed her enthusiasm about the achievement, stating that it highlights the dedication and consistency of the staff in delivering personalized service. The hotel’s "Member for a Stay" program offers guests exclusive access to the Watersound Club amenities, enhancing their experience.
St. Joe Company's Senior Vice President of Hospitality, Patrick Murphy, noted the distinction represents the elevated standard Camp Creek Inn aims to uphold. The hotel has also received other accolades, including a AAA Four-Diamond Rating and a spot as a finalist for the Preferred Hotels and Resorts’ Best New Hotel-Resort award.
Camp Creek Inn’s recognition by Forbes Travel Guide signifies its alignment with luxury hospitality standards, offering guests authentic experiences and unparalleled amenities in a changing landscape of luxury travel.
MWN-AI** Analysis
The recent announcement that Camp Creek Inn has achieved a prestigious Four-Star rating from Forbes Travel Guide less than three years after opening is a significant development for The St. Joe Company (NYSE: JOE). This accolade not only highlights the quality of the establishment but also strengthens St. Joe’s positioning in the competitive hospitality market along Florida’s Scenic Highway 30A corridor.
Investors should consider this recognition as a clear indicator of operational excellence and customer satisfaction, two critical drivers for sustained revenue growth in the hospitality sector. The earning of such a rating, particularly within a short timeframe, reflects the success of Camp Creek Inn’s business model, which emphasizes personalized service and unique guest experiences. This aspirational growth trajectory could attract more visitors, further enhancing occupancy rates and driving up average daily rates (ADR).
Additionally, Camp Creek Inn’s strategic location near the Gulf of Mexico and its access to the Watersound Club’s membership amenities present a unique value proposition that differentiates it from competitors in the area. The recognition of this property comes alongside other awards, including a AAA Four-Diamond Rating, underscoring its appeal to discerning travelers.
From a market perspective, the positive momentum surrounding Camp Creek Inn may encourage potential investors to consider St. Joe's hospitality segment as an attractive investment opportunity. As tourism rebounds in post-pandemic times, properties that demonstrate exceptional quality and service will likely see increased demand.
Overall, St. Joe’s continuous efforts to innovate in its hospitality offerings, backed by accolades and strong guest feedback, position the company favorably for future growth. Investors should keep a close watch on how these developments translate into financial performance, signaling potential upside for JOE stock in the coming quarters.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
The St. Joe Company (NYSE: JOE) (“St. Joe”) is pleased to announce that Camp Creek Inn, its boutique hospitality offering in Inlet Beach, Florida, has earned a coveted Four-Star rating from Forbes Travel Guide. Opened July 2023, Camp Creek Inn reached this notable achievement in under three years, a rare and ambitious timeline that underscores the hotel’s exceptional service culture and operational excellence, as validated through Forbes Travel Guide’s highly selective and anonymous inspection process that assesses hundreds of service and quality benchmarks.
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Camp Creek Inn offers an idyllic, secluded setting near the iconic Scenic Highway 30A corridor and the Gulf of Mexico.
Camp Creek Inn was the first resort of its scale to open along Florida’s Scenic Highway 30A corridor since St. Joe opened WaterColor ® Inn & Resort in 2002. Taking advantage of its idyllic, secluded setting, Camp Creek Inn was designed to be a tranquil, charming and intimate escape from typical Florida beach towns, featuring an elevated yet comforting ambiance and touches of Louisiana-inspired architecture. Since opening, the amenity-rich Camp Creek Inn has hosted guests from all 50 states, including business executive gatherings, association meetings, company retreats, and weddings.
“We are thrilled to have achieved this accelerated milestone, and it is especially meaningful because a Forbes Travel Guide Star Rating recognizes service above all else,” said Jean Capps, General Manager of Camp Creek Inn. “This honor reflects the care, consistency, and intention our team brings to every guest interaction, every day. From our personalized service to signature offerings like ‘Member for a Stay,’ we are proud of the elevated experience we have created and grateful to see it recognized at this level.”
The Member for a Stay program utilizes Camp Creek Inn’s location on the grounds of the Watersound Club ® private membership amenities. Overlooking the Tom Fazio-designed Camp Creek ® Golf Course, guests of Camp Creek Inn enjoy access to Watersound Club amenities including golf, beach, dining and recreation activities. Located just minutes from the Gulf of Mexico and the iconic Scenic Highway 30A corridor, Camp Creek Inn offers luxurious boutique accommodations across its 75 rooms and features several dining venues, a wellness center, tennis and pickleball courts and a resort-style pool with a waterslide and lazy river.
“We’re truly honored to achieve this notoriously difficult rating from Forbes Travel Guide” said Patrick Murphy, Senior Vice President of Hospitality for St. Joe. “The Four-Star standard reflects exactly what Camp Creek Inn sets out to deliver for every member and guest. From our golf courses and beach club to the pools and wide range of amenities, along with the impressiveness of the inn itself, we believe there’s simply nothing else quite like the experience we offer.”
This year marks Forbes Travel Guide's 68th annual listing of Star Award-winning luxury hospitality establishments worldwide. Camp Creek Inn earned its distinction for delivering a rare balance of ease and excellence. “Forbes Travel Guide’s Star Award winners exemplify excellence in hospitality,” said Amanda Frasier, President of Standards and Ratings for Forbes Travel Guide. “This year’s list reflects the changing landscape of luxury with properties setting the standard for authentic experiences while offering unparalleled amenities, enhanced well-being and delivering unforgettable moments. We are thrilled to recognize their dedication to creating truly world-class travel options for today’s discerning guest.”
Other accolades Camp Creek Inn has received include a AAA Four-Diamond Rating; Booking.com Traveler Review Award 2025; and Preferred Hotels and Resorts Finalist, 2025 Awards of Excellence: Best New Hotel-Resort. Additionally, Camp Creek Inn has been recognized by Walton County Tourism’s Perfect in Walton County Awards as the Diamond Award winner for Best Meeting/Conference Space, Best Tennis Facility, and Best Golf Course in 2026.
Camp Creek Inn is one of 12 hotels in the St. Joe hospitality portfolio, which includes 1,298 total rooms spanning both Bay and Walton counties. For more information about Camp Creek Inn, visit campcreekinn.com . To view other St. Joe hospitality offerings, visit joe.com/vacation .
About the St. Joe Company
The St. Joe Company (“Company”) is a diversified real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures and has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about the Company can be found on its website at www.joe.com .
©2026 The St Joe Company. “St. Joe ® ,” “JOE ® ,” the “Taking Flight” Design ® ,” “St. Joe (and Taking Flight Design) ® ,” “Camp Creek ® ,” “WaterColor ® ” and “Watersound Club ® ” are registered service marks of The St. Joe Company.
About Forbes Travel Guide
Forbes Travel Guide is the only global rating system for luxury hotels, restaurants, spas, cruises and their restaurants. Our anonymous professional inspectors evaluate based on hundreds of exacting standards, with an emphasis on exceptional service, to help discerning travelers select the world’s best experiences. The only way to get a Five-Star, Four-Star or Recommended rating is by earning it through our independent inspection process. For more information about Forbes Travel Guide, please visit ForbesTravelGuide.com .
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Media Contacts
The St. Joe Company
Investor Relations
Marek Bakun
866-417-7132
Marek.Bakun@joe.com
The St. Joe Company
Media Relations
Mary Beth Lovingood
850-231-6583
marybeth.lovingood@joe.com
FAQ**
How does the Four-Star rating from Forbes Travel Guide enhance St. Joe Company (The) JOE's brand reputation in the competitive hospitality market of Florida?
What specific strategies did St. Joe Company (The) JOE implement to achieve the prestigious Four-Star rating for Camp Creek Inn within such a short timeframe?
How does the unique amenities offered at Camp Creek Inn contribute to St. Joe Company (The) JOE's position within the luxury hospitality sector in Northwest Florida?
With Camp Creek Inn's recent accolades, how does St. Joe Company (The) JOE plan to leverage this success for future development projects and investments in hospitality?
**MWN-AI FAQ is based on asking OpenAI questions about St. Joe Company (The) (NYSE: JOE).
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