LiveWire(TM) Unveils One-of-One S2 Alpinista Custom Builds at Mama Tried, Kicking off a Breakout 2026
MWN-AI** Summary
LiveWire, the innovative leader in the electric motorcycle sector, made a significant mark at the 2026 Mama Tried Motorcycle Show in Milwaukee with the debut of two exclusive custom S2 Alpinista motorcycles. These unique builds, created by renowned builders Richard Rawlings of Gas Monkey Garage and Jeff G. Holt of V-Twin Visionary, showcased the versatility of the S2 platform while blending performance and design artistry. The event attracted record attendance, amplifying LiveWire's momentum and commitment to electric two-wheelers.
Jon Bekefy, LiveWire's Head of Commercial, praised Rawlings and Holt for their creativity and craftsmanship, emphasizing how their custom bikes signal a new direction in electric motorcycle customization. These one-of-one builds highlight that electric motorcycles can integrate smoothly into custom culture, paving the way for the future of motorcycling.
Additionally, LiveWire announced reduced pricing across its S2 lineup, aiming to make premium electric motorcycles more accessible to a wider audience. As the company gears up for 2026, it plans to expand its European reach, having entered five new markets in 2025, including Poland and Belgium, significantly increasing access to electric motorcycles in both established and emerging regions.
LiveWire's commitment to electrification is underscored by its strengthened U.S. leadership and plans for new S2 inventory to arrive in Europe by spring 2026. With the upcoming launch of the S4 Honcho™ mini moto and an expanding global network of dealerships, LiveWire is poised to blend rider culture with cutting-edge technology, solidifying its role as a pivotal player in the electric motorcycle industry.
MWN-AI** Analysis
LiveWire (NYSE: LVWR) is making waves in the electric motorcycle space as it positions itself for a breakout year in 2026. The recent debut of the custom S2 Alpinista motorcycles by renowned builders Richard Rawlings and Jeff G. Holt at the Mama Tried Motorcycle Show underscores LiveWire's commitment to marrying innovation with artistry in EV customization. This collaboration not only highlights the versatility of the S2 platform but also elevates the brand's visibility and resonance with motorcycle culture.
As LiveWire announces reduced MSRPs across its S2 lineup and expands its global footprint—having entered five new European markets in 2025—the company is well-poised to capture a larger share of the growing electric vehicle market. The strategic pricing adjustments aim to make premium electric motorcycling more accessible, an essential move in cultivating broader adoption among new riders.
Investors should take note of the accelerating momentum in LiveWire's brand positioning. With a focus on reaching both established and emerging EV markets in Europe, alongside improved dealership networks, LiveWire is effectively creating an ecosystem that supports sustained growth. The anticipated delivery of new S2 models in spring 2026 aligns with this strategy, ensuring that more riders can experience what LiveWire has to offer.
As global attention turns towards sustainable transportation solutions, LiveWire's commitment to innovation and strong leadership underpins its growth trajectory. Coupled with a committed focus on rider culture, creativity, and performance, the company’s future looks promising. For investors, this may present a compelling entry point into a market that is likely to expand, characterized by rising demand for electric vehicles in the motorcycle segment.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Exclusive S2 Alpinista builds by Richard Rawlings (Gas Monkey Garage) and Jeff G. Holt (V-Twin Visionary) debut to record attendance as LiveWire accelerates momentum with updated 2026 pricing and global expansion
LiveWire (NYSE: LVWR), a leader in the electric two?wheel industry, today celebrates the debut of two distinct custom LiveWire S2 Alpinista motorcycles at the 2026 Mama Tried Motorcycle Show in Milwaukee. Built by Richard Rawlings and the Gas Monkey Garage team, and Jeff G. Holt of V-Twin Visionary , the custom S2 Alpinistas delivered a bold statement at one of motorcycling’s most influential custom showcases, drawing unprecedented attention amid record?setting show attendance.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303225551/en/
Custom LiveWire S2 Alpinistas at Mama Tried with Richard Rawlings of Gas Monkey Garage and Jeff Holt of V-Twin Visionary
Based on the S2 Alpinista platform, the two custom builds reflect the unique vision, craftsmanship, and creative DNA of each builder—demonstrating the versatility of the S2 platform while pushing the boundaries of what’s possible in electric motorcycle customization. Together, the projects represent a new chapter in EV customization, where design, performance, and motorcycle culture converge without compromise.
“LiveWire thanks Richard and Jeff for bringing their unmatched talent, creativity, and flawless execution to their custom S2 Alpinista builds,” said Jon Bekefy, Head of Commercial, LiveWire. “Their willingness to explore new territory in electric motorcycle customization speaks not only to their vision as builders, but to where the movement itself is headed.”
To view the behind-the-scenes building of each bike, visit Richard Rawlings’ Gas Monkey Garage YouTube Playlist and Jeff G. Holt’s Instagram . These one?of?one S2 Alpinista builds stand as proof that electric motorcycles don’t just belong in custom culture—they are helping define the next chapter.
Custom Culture Meets Accelerating Brand Momentum
The debut of these one?of?one S2 Alpinista custom motorcycles served to launch 2026 with a clear focus on expanding access to its premium electric motorcycles—while maintaining leadership in design, performance, and innovation.
As part of this effort, LiveWire has announced reduced MSRPs across its full S2 lineup, reinforcing its commitment to making premium electric motorcycling more accessible to a broader range of riders. New S2 inventory is expected to arrive at European dealerships beginning in April 2026, expanding global availability without compromising the performance and technology riders expect from the brand.
Expanding Reach Across Europe and Beyond
LiveWire’s European footprint continues to grow rapidly. In 2025, the company entered five new markets—Poland, Finland, Belgium, Portugal, and Luxembourg—building on its established presence in France, Germany, Spain, Italy, Switzerland, the Netherlands, and the UK. Together, these markets form one of the most comprehensive electric motorcycle retail networks in Europe, significantly increasing access across both established and emerging EV regions.
As 2026 S2 model deliveries continue this spring, the expanded network will allow more riders to experience LiveWire motorcycles firsthand, further supporting the company’s mission to accelerate the electrification of motorcycling worldwide.
Looking Ahead
With strengthened U.S. leadership, a growing European presence, and more accessible pricing, LiveWire enters 2026 with clear momentum.
Anchored by the S2 platform and complemented by the upcoming launch of the S4 Honcho™ mini moto, the company continues to expand its reach while remaining deeply connected to rider culture, creativity, and performance.
- LiveWire motorcycles: www.livewire.com
- Dealership locations: www.livewire.com/locations
- Media & press assets: www.livewire.com/media
About LiveWire
LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on more than a decade of learnings in the EV space. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorcycling.
About Richard Rawlings and Gas Monkey Garage
Richard Rawlings, owner and founder of Gas Monkey Garage , is the star of the international hit series Fast N’ Loud and Garage Rehab. Since the inception of Gas Monkey Garage in 2004, Rawlings continues to flourish as an entrepreneur and visionary. Having built two commissioned custom cars for Hot Wheels, setting numerous world records, and serving as creative director and executive producer of numerous television shows, Rawlings is a global phenomenon.
In addition to turning Gas Monkey Garage into a full-fledged brand, owning multiple restaurants/venues, selling merchandise worldwide, and becoming a social media maverick boasting nearly 25 million followers, Rawlings produces weekly episodes on his Gas Monkey YouTube channel featuring automotive projects, on-the-road adventures, and new business endeavors.
About Jeff G. Holt of V-Twin Visionary
In 2017, Holt founded V-Twin Visionary as he pivoted away from traditional print media to focus on a digital-first, experiential brand. He is often credited with bridging the gap between old-school biker culture and the modern, performance-oriented generation of riders. He’s a hands-on builder and rider, whose influence has pushed aftermarket manufacturers to focus more on suspension, braking, and horsepower, thereby transforming the heavy cruiser market into something much more aggressive.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260303225551/en/
Press Contacts:
LiveWire
christopher.corona@livewire.com
Gas Monkey Garage
amir@gasmonkeygarage.com
Media, Images & Video:
www.livewire.com/media
media@livewire.com
Gas Monkey Build Pics
FAQ**
How does the collaboration between Richard Rawlings and Jeff G. Holt on custom LiveWire S2 Alpinista builds impact the brand perception of LiveWire Group Inc. (LVWR) in the electric motorcycle market?
What specific strategies is LiveWire Group Inc. (LVWR) employing to maintain brand momentum while expanding its dealership network across Europe?
With the reduced MSRPs announced for the S2 lineup, what are the anticipated effects on sales and market penetration for LiveWire Group Inc. (LVWR) in both established and emerging EV regions?
How does LiveWire Group Inc. (LVWR) plan to further innovate in electric motorcycle customization following the successful debut of the custom S2 Alpinista models at the Mama Tried Motorcycle Show?
**MWN-AI FAQ is based on asking OpenAI questions about LiveWire Group Inc. (NYSE: LVWR).
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