AMC Global Media's Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite
MWN-AI** Summary
On April 15, 2026, Magnite (NASDAQ: MGNI), the leading independent sell-side advertising company, announced a partnership with AMC Global Media to enhance programmatic access to both linear and streaming content. This collaboration allows advertisers to purchase AMC's TV content via a single access point, utilizing Magnite's ClearLine solution, which streamlines activation and curation.
The partnership enables advertisers to tap into AMC’s diverse content across its linear networks, FAST channels, and the AMC+ streaming service, effectively reaching millions of engaged viewers in a unified manner. Earlier in the year, AMC introduced TNA Wrestling’s TNA iMPACT! as a weekly live event on its platform, showcasing its commitment to content innovation. Moreover, Magnite's Live Scheduler solution will optimize live linear addressable inventory, facilitating a more standardized framework for live streaming and minimizing fragmentation.
Catherine Dale, Vice President of Revenue for SpringServe at Magnite, highlighted that this initiative places AMC at the forefront of the programmatic trend, providing a simplified workflow for buyers managing linear and streaming investments. The new collaboration aims to improve operational efficiency for both advertisers and media owners, particularly as the 2026-27 upfront season commences.
Evan Adlman, Executive Vice President of Commercial Sales and Revenue Operations for AMC, expressed optimism about working with Magnite to deliver premium storytelling in a format that meets the evolving demands of advertisers. The unified approach is positioned to enable streamlined and measurable media executions, underscoring the importance of cross-platform buying.
Industry professionals, like Sarah Poythress of The Basement, have praised this innovative shift, noting that it enhances planning and execution of video activations while allowing teams to focus on performance rather than the complications of managing disparate systems.
MWN-AI** Analysis
The recent collaboration between Magnite (NASDAQ: MGNI) and AMC Global Media marks a pivotal moment for advertisers seeking to navigate the complex landscape of both linear and streaming television. With Magnite’s ClearLine solution facilitating a unified buying system, advertisers can streamline their campaigns, feeding into a growing demand for efficiency in media execution. This partnership not only reflects current market trends but positions both entities strategically as the upfront advertising season approaches.
Investors should view this development as a significant enhancement to Magnite’s capabilities, emphasizing its role as the largest independent sell-side advertising platform. The programmatic access to AMC’s diverse content portfolio—including linear networks, FAST channels, and the AMC+ streaming service—provides advertisers with a potent tool to reach millions of engaged viewers. The ability to consolidate buys across platforms can lead to cost savings, improved campaign metrics, and greater ROI, aligning with performance-driven advertising mandates.
Another key aspect to consider is the integration of Magnite’s Live Scheduler, which optimizes live linear inventory management. This function is particularly relevant as live events gain traction among audiences, enhancing the effectiveness of real-time advertising efforts. The emphasis on reducing fragmentation will resonate with buyers focused on maximizing reach and engagement through fewer operational complexities.
Investors should keep a close eye on AMC Global Media (Nasdaq: AMCX) as well, as this partnership may lead to increased viewership and ad revenue from both linear and streaming platforms. The strategic alignment of both companies positions them well to capitalize on the ongoing digital transformation in media consumption. Overall, this collaboration is a positive indicator for Magnite's growth trajectory and serves to solidify AMC's offerings in an increasingly competitive landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
NEW YORK, April 15, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite’s activation and curation solution, advertisers will be able to buy AMC’s TV content through a single access point.
Magnite’s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company’s linear networks, FAST channels and AMC+ flagship streaming service. The company, which earlier this year launched TNA Wrestling’s TNA iMPACT! as a weekly live event on AMC, is also leveraging Magnite’s Live Scheduler solution to optimize its live linear addressable inventory. Live Scheduler provides a standardized framework to reduce fragmentation in live streaming and helps buyers and media owners plan, execute and track outcomes more effectively across live TV environments.
“AMC Global Media is among the first programming companies to offer its linear inventory programmatically, removing the need for buyers to manage separate workflows for linear and streaming while preserving the unique controls required for each environment,” said Catherine Dale, Vice President, Revenue, SpringServe at Magnite. “This comes in line with the market trend and buy side mandate to consolidate and simplify access across inventory sources. As the 2026-27 upfront begins, we are partnering to offer our clients unified access to this popular and critically acclaimed content with greater operational efficiency, driving real impact for both media owners and advertisers.”
“Magnite has been an important partner for many years, and we are pleased to make our premium storytelling available to its customers in a way that buyers are increasingly looking for in today’s competitive and outcomes-driven environment,” said Evan Adlman, Executive Vice President of Commercial Sales and Revenue Operations for AMC Global Media. “A consolidated programmatic approach across both linear and streaming supports more streamlined, measurable media executions and simpler access to our content and underscores the value and impact of buying cross-platform.”
"The ability to access linear TV placements alongside streaming through Magnite has been a game changer for how we strategically plan and execute video activations,” said Sarah Poythress, Campaign Lead at The Basement. “The simplicity of combining these line items in one place has provided seamless scalability, and allows us to keep our focus where it matters most: execution and outcomes. Reducing the time spent managing tactical complexity gives us more time to focus on driving performance.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About AMC Global Media
AMC Global Media (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, HIDIVE and All Reality; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution label Independent Film Company. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe. AMC Global Media is headquartered in the United States, with international operations in Iberia, Latin America, Central Europe, the U.K., Australia and New Zealand.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com
FAQ**
How will the collaboration between Magnite Inc. (MGNI) and AMC Global Media enhance programmatic advertising for both linear and streaming content?
What specific metrics or outcomes does Magnite Inc. (MGNI) aim to track through the Live Scheduler solution in optimizing live linear addressable inventory?
In what ways does the unified access provided by Magnite Inc. (MGNI) simplify the purchasing process for advertisers targeting AMC's diverse content offerings?
How does Magnite Inc. (MGNI) plan to leverage its role in the 2026-27 upfront to drive operational efficiency and impact for advertisers and media owners?
**MWN-AI FAQ is based on asking OpenAI questions about Magnite Inc. (NASDAQ: MGNI).
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