Magnite and Redfin Partner to Unlock New Advertising Opportunities Across Homebuyer Journey

2025-05-14 13:01:36 ET

Magnite ( MGNI ), an independent sell-side advertising platform, has been selected by Redfin ( RDFN ) as its preferred SSP (supply-side platform) in a new agreement aimed at enhancing data-driven advertising across the homebuying lifecycle . The partnership allows advertisers to access Redfin's exclusive real estate audiences through scalable, programmatic deals.

With a network spanning Redfin, Rent.com , ApartmentGuide.com , and WalkScore.com , Redfin offers marketers national reach and hyper-local targeting capabilities. Its audience includes approximately 46 million consumers actively navigating different stages of the homebuying process, making it a valuable environment for brands seeking to engage high-intent customers.

Magnite's technology will power Redfin's Commerce Media Network, helping package and activate advertising campaigns with better automation, transparency, and targeting precision. By integrating real-time intent signals, such as where someone is moving and what type of home they're pursuing, Redfin and Magnite enable advertisers to place relevant offerings in front of the right customers at the right moment.

Redfin's team emphasized that the collaboration with Magnite enhances its ability to connect homebuyers with essential services and products during critical decision-making periods, while creating measurable value for advertisers.

From Magnite's side, the company views the deal as an opportunity to deliver more impactful omnichannel campaigns. It also adds another high-traffic, intent-rich platform to its suite of premium publisher partnerships.

Magnite's sell-side technology supports advertising across CTV, video, display, and audio formats, making it a robust match for Redfin's multi-platform reach.

The post Magnite and Redfin Partner to Unlock New Advertising Opportunities Across Homebuyer Journey appeared first on PRISM MarketView .

COMTEX_465503956/2927/2025-05-14T12:01:36