Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia
MWN-AI** Summary
Magnite, the largest independent sell-side advertising company, has announced an enhanced partnership with Samsung Ads to facilitate programmatic advertising on Samsung TV Plus in Southeast Asia. As of January 15, 2025, this partnership enables advertisers to gain programmatic access to premium video inventory on Samsung's free ad-supported streaming service, Samsung TV Plus, which recently launched across Singapore, the Philippines, and Thailand.
Samsung TV Plus offers users free access to a variety of live TV channels, covering genres like entertainment, news, and movies. Popular shows such as "MythBusters," "Survivor," and "Deal or No Deal" are part of the initial offering, with more channels expected to be introduced in early 2025. This collaboration allows advertisers to tap into Samsung TV Plus’ expanding in-stream inventory for the first time, reflecting the significant opportunity presented by the growing consumption of ad-supported content in the region.
Gavin Buxton, Managing Director for Asia at Magnite, highlighted the convergence of smart TV adoption and increased viewership of ad-supported streaming content as a major market opportunity. He expressed enthusiasm for the partnership, anticipating that together with Samsung, they can effectively drive results and streamline programmatic access to premium inventory.
Alex Spurzem, Managing Director at Samsung Ads Southeast Asia and Oceania, underscored the fast-paced development of the FAST service, noting that seven in ten viewers in the region already consume ad-supported streaming content. With Magnite onboard, advertisers can now leverage this service to connect with audiences more effectively across Southeast Asia.
This move is set to enhance the advertising landscape in the region, harnessing both companies' strengths in technology and audience engagement to maximize advertising impact.
MWN-AI** Analysis
The recent announcement of Magnite strengthening its partnership with Samsung Ads presents an optimistic outlook for both companies and potential investors. This strategic collaboration aims to leverage programmatic advertising capabilities on Samsung TV Plus across key Southeast Asian markets—Singapore, the Philippines, and Thailand. As Samsung TV Plus is becoming increasingly accessible on millions of devices, advertisers can access a growing pool of premium video inventory, thereby tapping into a lucrative audience segment engaged with ad-supported streaming content.
From a market analysis perspective, several trends bolster the significance of this partnership. First, the rapid adoption of Smart TV technology in the region enhances consumer engagement with digital content. According to recent data, nearly seventy percent of TV viewers in Southeast Asia already consume ad-supported streaming, highlighting a ripe opportunity for advertisers.
Moreover, Magnite stands out as the largest independent sell-side advertising company. With its advanced programmatic platform, it allows for precise targeting and optimization of ad spend, a compelling proposition for brands seeking to maximize their marketing effectiveness. The timing of this collaboration is particularly notable as the advertising landscape becomes more digitally inclined; companies are increasingly reallocating budgets from traditional media to programmatic platforms that offer measurable results.
For investors, this partnership may signal a strong growth trajectory for both Magnite (NASDAQ: MGNI) and Samsung Ads. The increasing integration of AI and machine learning in programmatic advertising could further enhance the customer experience and the efficiency of ad placements. Therefore, stakeholders should consider the potential of Magnite as it capitalizes on the burgeoning ad-supported streaming market in Southeast Asia, positioning itself favorably against competitors while contributing to the overall growth of the programmatic advertising ecosystem.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SINGAPORE, Jan. 15, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and Thailand. The built-in streaming service delivers free, instant access to a wide range of live TV channels spanning entertainment, news, movies and more. Fan-favourites including MythBusters , Survivor , Deal or No Deal and Red Bull TV are just a few of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time.
Gavin Buxton, Managing Director, Asia at Magnite, said : “The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to capitalise upon this transformation, and we are excited to expand our relationship with them. We look forward to working with Samsung to drive results as they leverage our leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus.”
Alex Spurzem, Managing Director, Samsung Ads Southeast Asia and Oceania (SEAO) , added: “Launching our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region. Seven in ten TV viewers already watch ad-supported streaming content and our FAST service gives advertisers a new way to reach this audience. As we scale Samsung TV Plus, Magnite will play a pivotal role by making it programmatically available to brands and agencies across multiple Southeast Asia countries.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Samsung Ads
Samsung Ads delivers Advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a unique source of TV data from millions of Smart TVs across several countries in Southeast Asia. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes. Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, South Korea, ANZ, South East Asia and India. Samsung Ads is a division of Samsung Electronics which is the #1 TV manufacturer globally.
??About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com .
Media Contact:
Megan Hughes
mhughes@magnite.com
FAQ**
How does the partnership between Magnite and Samsung Ads specifically enhance programmatic advertising capabilities in Singapore's growing LSE market?
In what ways will the introduction of Samsung TV Plus impact the competitive landscape of ad-supported streaming services in Singapore as seen from LSE trends?
Considering Samsung's leadership in TV manufacturing and the rise of programmatic ads, what LSE strategies are planned to maximize audience reach in Singapore?
How might Magnite's data-driven approach to ad inventory on Samsung TV Plus align with LSE advertising practices in Singapore's evolving media landscape?
**MWN-AI FAQ is based on asking OpenAI questions about Magnite Inc. (NASDAQ: MGNI).
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