Why On Holding's Stock Crashed 11% After CEO Exit
2026-03-25 14:41:12 ET
On Holding (NYSE: ONON) shares plummeted 11% following the surprise announcement that CEO Martin Hoffmann will step down on May 1. While co-founders David Allemann and Caspar Coppetti will assume Co-CEO roles, the market reacted sharply to the loss of Hoffmann, often considered the "face" of the company for investors. This leadership shuffle--the second major C-suite change in a year--stokes fears regarding long-term stability and execution. Despite record 2025 sales, investors are clearly wary of shifting the "Dream On" strategy during a pivotal global scaling phase.
*Stock prices used were end-of-day prices of March 25, 2026. The video was published on March 25, 2026.
NASDAQ: ONON
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