Pampers Launches Pampers AMORE: The Brand's Best Diaper Yet, Featuring a Soft as Cashmere Feel and Performance Without Compromise
MWN-AI** Summary
Pampers has unveiled Pampers AMORE™, a groundbreaking new diaper brand aimed at newborns and toddlers, marking the company’s first new launch since Pampers Pure® in 2018. Designed with parents seeking premium comfort and performance for their babies, Pampers AMORE promises a soft, cashmere-like feel alongside unparalleled absorbency. This product represents Pampers' commitment to quality, safety, and innovation, building on the trusted foundations of its predecessor, Pampers Pure.
Featuring advanced leak protection, Pampers AMORE incorporates a five-layer protection system that includes a KeepDry™ liner, designed to swiftly capture and lock away wetness, thereby minimizing skin irritation. The diaper is clinically proven to be hypoallergenic, dermatologically tested, and backed by the Skin Health Alliance. It is also free from harmful substances such as fragrances, parabens, and latex, making it an ideal choice for babies with sensitive skin.
Dr. Christopher B. Peltier, a pediatric expert, emphasizes the importance of quick wetness absorption to reduce skin irritation, and with Pampers AMORE's ability to keep babies three times drier compared to other leading brands, parents can feel reassured in their selection. Pampers AMORE is available in sizes ranging from newborn through size 7, emphasizing a consistent fit as babies grow.
Launched on March 15 nationwide, Pampers AMORE is now available at major retailers, both in-store and online. This launch is a significant addition to Pampers’ longstanding legacy as a trusted brand among hospitals and pediatricians, reinforcing its reputation for high-quality infant care products. For more information, consumers can visit Pampers’ dedicated website.
MWN-AI** Analysis
Pampers’ recent launch of Pampers AMORE marks a pivotal moment in the competitive diaper market, introducing a premium product designed for discerning parents seeking superior comfort and protection for their babies. Set to compete with established products, Pampers AMORE presents a unique opportunity for both consumers and investors alike.
The diaper's standout features include a cashmere-like softness, advanced leak protection, and a hypoallergenic design, targeting both comfort and safety for sensitive skin. This comprehensive blend positions Pampers AMORE as not just an alternative, but as a market leader, aiming to outperform competitors like Coterie and Huggies. Pampers claims its AMORE line keeps babies three times drier than Coterie and absorbs moisture three times faster than Huggies Skin Essentials, setting an ambitious standard in the premium diaper segment.
For investors, the introduction of Pampers AMORE suggests a strong strategic alignment with growing consumer demands for transparency and quality in baby products. Pampers’ commitment to dermatologically tested and hypoallergenic characteristics prepares the brand to capture the increasing market share focused on health-conscious parents. With Pampers AMORE, Procter & Gamble (P&G) is likely to enhance its already dominant position in the $1.3 billion U.S. diaper market.
However, competitive pressures will come from rival brands which may respond by innovating their own offerings. Therefore, stakeholders should monitor forthcoming industry reactions closely. Maintaining an agile approach to market demands will be crucial for Pampers to sustain the momentum generated by AMORE's launch.
In summary, Pampers AMORE not only elevates the brand’s portfolio but also aligns P&G with market trends that favor high-quality care products. Investors should consider bullish sentiments around Pampers given its historical performance and innovation track record amidst evolving consumer preferences.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Pampers AMORE is Pampers’ First New Diaper Brand for Newborns and Toddlers Since 2018
Pampers, the brand Behind Every Baby™ known for its baby-first innovation and care, has introduced Pampers AMORE™ — its most premium and most absorbent 1 diaper. Created for parents who want elevated comfort without compromise, Pampers AMORE is the brand’s first new diaper for newborns and toddlers since the launch of Pampers Pure® in 2018.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260313775047/en/
Pampers AMORE Box
Reimagined for today, Pampers AMORE combines advanced leak protection and high absorbency with dermatologist-recognized skin credentials and transparent ingredient-related claims that demonstrate the brand’s safety promise .
“At Pampers, everything we create begins with a commitment to babies’ comfort and parents’ trust,” said Adam Riegle, Vice President, Brand - North America Baby Care. “With Pampers AMORE, we designed a diaper that delivers protection without compromise, combining outstanding performance with thoughtfully selected ingredients so parents can feel confident they are giving their baby the very best."
Pampers, the #1 choice for hospitals 2 , nurses 2 , and NICU professionals 2 and the #1 pediatrician-recommended brand 3 , has crafted Pampers AMORE as an evolution to the trusted foundation of Pampers Pure, which offers a more premium and sensitive diaper experience for babies with extra sensitive skin. Built with love in every detail, Pampers AMORE features:
- Pampers’ most absorbent diaper 1
- A soft as cashmere feel, crafted with the finest materials
- Advanced protection, including all-around Blowout and Leak Protection, and five-layer protection:
- The five?layer protection system includes a KeepDry™ liner, acquisition layer, absorbent core layer, fluffy pulp fibers, and a water?resistant backsheet. The system works to quickly capture and lock away wetness.
- Clinically proven hypoallergenic
- Dermatologically tested and accredited by the Skin Health Alliance (SHA)
- Third -party lab tested for 1,000+ harmful chemicals 4 and free of fragrance, parabens, elemental chlorine and latex 5
- Delicate, elevated prints for a modern, premium look
“One of the biggest contributors to skin irritation is prolonged contact with moisture and waste,” said Dr. Christopher B. Peltier, MD FAAP on behalf of Pampers. “A diaper that pulls wetness away quickly and keeps it locked can help reduce that exposure. Pampers AMORE offers fast absorption and a design that is consistent with what parents should look for when choosing a diaper for their baby.”
Pampers AMORE offers excellent dryness and absorption. Controlled laboratory tests showed that:
- Pampers AMORE helps keeps babies three times drier than Coterie ® 6
- Pampers AMORE absorbs moisture three times faster than Huggies Skin Essentials ® 7
Available in sizes newborn through 7, Pampers AMORE features a standard taped diaper design and is available nationwide at major retailers as of March 15.
For more information, visit https://www.pampers.com/en-us/product/amore to learn more.
What is Pampers AMORE?
Pampers AMORE is Pampers’ most premium and most absorbent diaper 1 , designed to deliver elevated comfort, protection, and performance. It features a soft as cashmere feel, a hypoallergenic and free of fragrance design, and a protection system to help keep babies dry and comfortable.
Is Pampers AMORE designed for my baby’s sensitive skin?
Yes. Pampers AMORE is clinically proven to be hypoallergenic and dermatologically tested. It is free from fragrances, parabens, elemental chlorine, and latex 5 , and is accredited by the Skin Health Alliance, meeting high standards for skin safety.
How do I know Pampers AMORE is safe?
Pampers AMORE diapers are rigorously evaluated and tested for over 1,000 harmful chemicals 4 . Pampers then validated performance with standardized lab methods and ongoing quality checks, including testing 1500+ diapers per day for key safety and performance attributes. These testing standards help ensure the diaper is gentle and reliable for everyday use on baby’s delicate skin.
How is Pampers AMORE different from Pampers Pure?
While both Pampers AMORE and Pampers Pure are designed for sensitive skin, Pampers AMORE offers a more advanced design with enhanced absorbency. Pampers AMORE is microbiome compatible with a soft as cashmere feel and has a five-layer protection including a KeepDry ™ liner to deliver superior comfort and leakage prevention.
How does Pampers AMORE compare to other premium diaper brands?
Pampers AMORE helps keep babies three times drier versus Coterie 6 and absorbs three times faster versus Huggies Skin Essentials 7 . Pampers AMORE is also backed by more than 60 years of Pampers’ quality and expertise and is part of the #1 pediatrician recommended diaper brand 3 .
What sizes does Pampers AMORE come in?
Pampers AMORE is available in sizes newborn through size 7, offering a consistent fit as babies grow.
Where can I buy Pampers AMORE?
Pampers AMORE is available at major retailers nationwide, both in?store and online, as of March 15.
About Pampers
For more than 60 years, parents have trusted Pampers to care for their babies. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full range of diapers, wipes and training pants designed to provide protection and comfort for every stage of a baby’s development. Visit www.pampers.com to learn more about how Pampers is ‘behind every baby’ through its products, resources and rewards program.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.
For other P&G news, visit us at https://www.pg.com/news .
1 Among U.S. non-overnight taped diapers; excluding Super Economy Pack
2 Hospitals - Based on hospital sales data; Nurses - Based on a 2025 survey of U.S. Nurses; NICU Professionals - Based on a 2025 survey of U.S. NICU Professionals
3 Based on a 2025 survey of U.S. and Canadian pediatricians
4 See https://www.pampers.com/en-us/product/amore for more information
5 No natural rubber
6 Based on Size 4 Pampers Amore vs Size 4 Coterie; 3 loads of typical wettings of 75ml under 0.3psi pressure.
7 Based on Size 4 Pampers Amore vs Size 4 Huggies Skin Essentials, 3 loads of 75ml under 0.3psi pressure.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260313775047/en/
Sarah Pryor
MSL New York
Sarah.Pryor@MSLGroup.com
FAQ**
How does the introduction of Pampers AMORE enhance the market position of Procter & Gamble Company PG within the competitive diaper industry, especially considering the recent trends in baby care products?
In what ways does Pampers AMORE's five-layer protection system distinguish it from other premium diaper brands, and how might this innovation contribute to Procter & Gamble Company PG's sales growth?
With Pampers AMORE being marketed as suitable for sensitive skin, what strategies does Procter & Gamble Company PG plan to implement to communicate its dermatologically tested credentials to parents?
How does Procter & Gamble Company PG anticipate the consumer response to Pampers AMORE based on its performance metrics compared to competitors like Huggies and Coterie?
**MWN-AI FAQ is based on asking OpenAI questions about Procter & Gamble Company (NYSE: PG).
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