LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI
MWN-AI** Summary
LiveRamp (NYSE: RAMP), a leader in data collaboration, has announced a strategic partnership with Akkio, a company specializing in AI infrastructure that enhances workflows within the media ecosystem. This collaboration aims to integrate Akkio’s advanced AI tools into LiveRamp’s data collaboration network, allowing agencies and brands to harness AI capabilities for media measurement insights. By providing insights in natural language, LiveRamp makes cross-channel analytics accessible to a wider range of users, not just those with technical expertise.
Travis Clinger, LiveRamp’s Chief Connectivity & Ecosystem Officer, emphasized the company’s commitment to improving marketing performance through AI tools. The partnership with Akkio is set to democratize insights, empowering various agency teams to easily extract data-driven insights, refine strategies, and optimize marketing investments. Key features of this integration include a conversational AI chat engine that allows marketers to explore measurement reports interactively and receive tailored results specific to their clients.
Jon Reilly, CEO and Co-Founder of Akkio, expressed enthusiasm for extending their collaboration with LiveRamp, viewing it as a step toward making data more accessible and actionable for marketing teams. This partnership strengthens LiveRamp's agentic ecosystem, designed to enhance marketing workflows by connecting various signals, agents, surfaces, and channels, thus enabling AI-powered marketing strategies that deliver improved performance.
As the marketing landscape increasingly embraces AI, this collaboration positions LiveRamp and Akkio as pivotal players in refining data-driven decision-making processes, giving brands and agencies the tools to act swiftly and effectively. For more information, LiveRamp encourages visitors to check their website.
MWN-AI** Analysis
LiveRamp's recent strategic partnership with Akkio marks a significant innovation in the data-driven marketing landscape. This collaboration offers profound implications for marketers seeking to leverage AI for enhanced performance measurement and actionable insights.
LiveRamp, recognized for its data collaboration prowess, is set to integrate Akkio’s AI capabilities into its platform, fundamentally changing how agencies and brands interact with data. With capabilities that allow the extraction of media measurement insights in natural language, even non-technical marketing teams can now interpret cross-channel analytics effectively. This democratization of insights is pivotal in a rapidly evolving digital marketplace where speed and adaptability are key.
Akkio’s integration into LiveRamp enables marketers to conduct conversations around their data, obtaining customized results that are tailored to their specific needs. This feature not only enhances the speed at which decisions can be made but also ensures that organizations can pivot strategies more effectively based on real-time insights. The ability to curate high-quality recommendations and create custom segments will further empower marketers to optimize their campaigns, boosting efficiency and performance.
From a market perspective, this partnership signals a growing trend towards the intersection of AI and marketing technology. Companies that embrace such innovations will likely gain a competitive edge, particularly those positions as agile and tech-savvy. For investors, following this alliance closely may reveal potential future performance indicators for LiveRamp's stock, making it a company to consider as it continues to enhance its data collaboration network.
In summary, the LiveRamp and Akkio partnership not only positions both companies as leaders in their respective fields but also sets a new standard for AI integration within the marketing ecosystem. Marketers looking for competitive advantages should look closely at these developments, as they could redefine best practices in data-driven marketing.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a strategic partnership with Akkio, the AI infrastructure that powers agentic workflows for the media ecosystem, to bring Akkio’s best-in-class AI tooling to LiveRamp’s data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio’s AI capabilities in LiveRamp’s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones.
“LiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the ecosystem,” said Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International, at LiveRamp. “Solutions like Akkio democratize insights for nontechnical users, including more agency user skillsets, accelerating marketers’ abilities to distill insights, adjust strategies, and make more efficient and performant marketing investments.”
Akkio’s AI chat engine will integrate directly with measurement reports in LiveRamp’s platform, enabling marketers to interrogate data conversationally, with results tailored to each client. In addition, marketers will also be able to leverage other Akkio use cases, including their ability to agentically surface high-quality recommendations and curate custom segments.
“We are excited to extend our relationship with key partners throughout the ecosystem. LiveRamp is a trusted, foundational platform for the industry, and together we are making its data more accessible and actionable for agency and brand teams,” said Jon Reilly, CEO and Co-Founder, Akkio.
This partnership adds Akkio's AI infrastructure as a foundational layer in LiveRamp's growing agentic ecosystem, powering end-to-end marketing workflows. LiveRamp’s data collaboration network is essential for connecting every signal, agent, surface, and channel to fuel AI-powered marketing that drives exponentially better performance. Read more about our most recent updates here .
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
About Akkio
Akkio provides the AI infrastructure that powers and automates workflows across your organization. Embedded in your cloud environment, Akkio transforms data into intelligent workflows that help teams move faster, make better decisions, and deliver results in minutes instead of days. For more information, visit akkio.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260407446492/en/
David Okubo
pr@liveramp.com
FAQ**
How will the strategic partnership between LiveRamp Holdings Inc. RAMP and Akkio enhance the accessibility of AI-driven insights for non-technical users in the media ecosystem?
In what ways can agencies leverage the integration of Akkio's AI chat engine with LiveRamp Holdings Inc. RAMP's measurement reports to improve their marketing strategies?
Can you explain how the partnership will impact the overall performance and efficiency of marketing investments for brands using LiveRamp Holdings Inc. RAMP and Akkio's technologies?
What specific high-quality recommendations and custom segment capabilities will marketers gain access to through the collaboration between LiveRamp Holdings Inc. RAMP and Akkio?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
NASDAQ: RAMP
RAMP Trading
26.28% G/L:
$37.77 Last:
5,620,898 Volume:
$37.80 Open:
