LiveRamp and Mohegan Launch Industry's First Casino Media Network
MWN-AI** Summary
LiveRamp (NYSE: RAMP) has teamed up with Mohegan to introduce the first-ever casino media network, a significant advancement for advertisers in the gaming and entertainment sectors. This innovative partnership allows brands to leverage Mohegan's extensive first-party data to engage over 200 million monthly casino impressions. With access to insights regarding guests' preferences in entertainment, dining, and travel, advertisers can create personalized, omnichannel marketing strategies that span digital channels and on-premise experiences, including mobile apps, loyalty programs, and gaming machines.
As the advertising landscape evolves, especially in travel-focused commerce media—projected to reach $2.96 billion next year—Mohegan's new media network offers advertisers a unique opportunity to connect with highly engaged audiences. Rich Roberts, President of Mohegan Digital, emphasized the transformative potential of this initiative, stating that it sets a new benchmark for relevant consumer experiences while ensuring customer data protection through LiveRamp's robust data collaboration framework.
LiveRamp's advanced technology optimizes data integration across various sources and channels, resulting in a cohesive view of customer interactions. This facilitates closed-loop measurement of campaign effectiveness, thereby enhancing understanding of consumer behavior from ad exposure to physical visits at Mohegan properties. Vihan Sharma, LiveRamp's Chief Revenue Officer, praised the partnership for harnessing first-party data to drive innovation, new revenue streams, and improved customer experiences.
This collaboration signifies a pivotal moment for the convergence of data-driven marketing and entertainment, providing advertisers with groundbreaking tools to deepen customer relationships and maximize return on investment. For more information, visit LiveRamp's website.
MWN-AI** Analysis
The recent partnership between LiveRamp (NYSE: RAMP) and Mohegan marks a groundbreaking move in the gaming and hospitality sectors, launching the first casino media network designed to leverage rich first-party data and 200 million monthly impressions. This collaboration presents significant opportunities for both companies and investors in the expanding landscape of travel-focused commerce media, projected to reach $2.96 billion in ad spending next year.
For stakeholders in LiveRamp, this initiative enhances its position as a leader in data collaboration. By unifying Mohegan’s data across various channels, LiveRamp is set to provide advertisers with unparalleled access to highly engaged audiences, allowing for targeted marketing efforts that drive consumer engagement. This could translate into increased revenues for LiveRamp as demand for personalized advertising solutions rises.
Conversely, Mohegan stands to benefit immensely from this data-driven approach. Their extensive reach across physical and digital channels positions them well to attract advertisers seeking to connect with specific consumer segments. Rich insights into visitor behavior—encompassing dining preferences, gaming habits, and travel behaviors—will likely enhance advertisers’ campaign strategies, fostering loyalty and repeat visits.
For investors, both companies represent attractive investment cases. LiveRamp’s expanding data collaboration ecosystem feeds into the broader trend of personalized marketing—a critical component for business growth in today’s competitive environment. Meanwhile, Mohegan’s innovative use of first-party data positions them as a forward-thinking leader in an evolving industry.
In summary, the LiveRamp-Mohegan partnership signifies a transformative moment for both entities. Investors should consider capitalizing on these developments as they reflect ongoing trends in data utilization, customer engagement, and the larger push toward omnichannel marketing strategies. As ad spending continues to surge, the potential for ROI through tailored advertising solutions is substantial.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Partnership unlocks new inventory for advertisers to deliver personalized, omnichannel experiences across 200 million monthly casino impressions
LiveRamp (NYSE: RAMP), today announced it is powering the industry’s first casino media network for Mohegan , a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan's rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino's digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors' entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry's first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands,” said Rich Roberts, President of Mohegan Digital. "With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers' data."
LiveRamp's data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, added, “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
Visit our website to learn more about LiveRamp’s media network offerings or reach out to us at info@liveramp.com .
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders, turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at LiveRamp.com .
About Mohegan
Mohegan is the owner, developer, and manager of premier entertainment resorts in the United States, Canada, and Northern Asia. Mohegan’s U.S. operations include resorts in Connecticut, Pennsylvania, New Jersey, and Nevada; Canadian operations are based in Niagara Falls, Ontario; and Mohegan INSPIRE is located in Incheon, South Korea. The brand’s iGaming division, Mohegan Digital, provides cutting-edge online gaming solutions to Mohegan’s loyal fan base and meets the digital needs of North American customers. Mohegan is owner and operator of Connecticut Sun, a professional basketball team in the WNBA. For more information on Mohegan and its properties, please visit mohegangaming.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250114206295/en/
Media Contact
Ciara Loughnane
PR@liveramp.com
FAQ**
How does the partnership between LiveRamp Holdings Inc. (RAMP) and Mohegan enhance advertisers' ability to utilize first-party data for targeted campaigns in the casino industry?
What metrics will be used to measure the success of campaigns powered by LiveRamp Holdings Inc. (RAMP) within Mohegan’s media network?
In what ways does LiveRamp Holdings Inc. (RAMP) ensure data privacy and security for customers while delivering personalized experiences through this casino media network?
How does this partnership position LiveRamp Holdings Inc. (RAMP) and Mohegan to capitalize on the projected growth in ad spending on travel-focused commerce media?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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