LiveRamp and REMAX Media Network Unlock the Full Homebuying Journey for Advertisers Through New Clean Room Integration
MWN-AI** Summary
LiveRamp (NYSE: RAMP) and RE/MAX, LLC (NYSE: RMAX) have announced a strategic partnership that is set to enhance advertisers’ access to a vast consumer audience through the newly launched REMAX Media Network. This integration utilizes the LiveRamp Clean Room to securely consolidate over 7.6 million monthly digital interactions and 24.7 million impressions from the REMAX brand. By providing a comprehensive view of potential homebuyers, this collaboration allows advertisers to finely tune their audience targeting and improve campaign performance at each phase of the homebuying journey.
The REMAX Media Network stands out for its ability to offer rich audience insights, which are critical for refining media strategies and maximizing advertising effectiveness. Brands within the home improvement, luxury, automotive, and financial sectors can connect with homebuyers via various REMAX platforms including the website, newsletters, digital displays, and through nearly 50,000 U.S. agents. The insights from LiveRamp’s Clean Room further enhance these capabilities by integrating customer attributes drawn from LiveRamp’s extensive data collaboration network.
Abby Lee, EVP of Marketing at REMAX, emphasized that this innovation allows brands to create highly personalized experiences for homebuyers, guiding them from initial searches to ongoing home value tracking. Vihan Sharma, Chief Revenue Officer at LiveRamp, noted that this partnership unlocks unique insights that advertisers are unlikely to find elsewhere, promoting responsible data collaboration to support business growth.
Overall, this collaboration not only reinforces REMAX's position as a leader in real estate but also provides advertisers means to leverage first-party data and drive significant results in their campaigns. For interested advertisers, there is an invitation to engage with LiveRamp and REMAX for access to these targeted advertising opportunities.
MWN-AI** Analysis
The recent collaboration between **LiveRamp** (NYSE: RAMP) and **RE/MAX** (NYSE: RMAX) to launch the **REMAX Media Network** represents a significant advancement in advertising within the real estate sector. This partnership not only enriches the data insights available to advertisers but also enhances their capability to reach a high-intent audience effectively. As a financial analyst observing the potential implications of this merger, investors should consider the following points.
This new integration allows advertisers access to an expansive audience with 7.6 million users and 24.7 million impressions monthly, directly linking them to homebuyers across the entire purchasing journey. The application of LiveRamp’s Clean Room technology enables advertisers to unify and analyze consumer touchpoints securely, thus driving precision in targeting and optimizing media strategies.
Moreover, the partnership opens new avenues for brands in home improvement, luxury goods, automotive, and financial services, enabling personalized marketing strategies that improve consumer engagement. The ability to refine advertising spend and maximize campaign impacts aligns well with current trends that emphasize data-driven decision-making in marketing.
From an investment perspective, investors might view this collaboration as a noteworthy catalyst for both RAMP and RMAX. For LiveRamp, the integration with REMAX enhances its already robust data collaboration network, giving it added leverage in new industries and scaling opportunities. Meanwhile, REMAX stands to amplify its brand reputation and service offerings as it reinforces its position as an innovative leader in real estate brokerage services.
Given these developments, both companies could see significant growth potential. Long-term investors may consider initiating positions in RAMP and RMAX to capitalize on the advertising industry's shift towards data-driven marketing and the enhanced targeting capabilities that arise from this partnership.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Advertisers can now improve targeting and campaign performance across the expansive REMAX digital ecosystem
LiveRamp (NYSE: RAMP), the leading data collaboration partner, and RE/MAX, LLC (NYSE: RMAX), one of the world's leading franchisors of real estate brokerage services, today announced a new collaboration powering the REMAX Media Network – a new platform to connect advertisers with the brand's consumer audience. The LiveRamp Clean Room securely unifies touchpoints across the REMAX brand’s vast monthly digital audience of 7.6 million users and 24.7 million impressions into a rich, multi-dimensional view of consumers, making REMAX Media Network a premier destination for advertisers seeking to improve audience targeting and optimize campaign performance at all stages of the homebuying and lifestyle journey.
This partnership enhances access to REMAX’s valuable audience insights, helping advertisers optimize media strategies, refine marketing spend, and maximize campaign impact. Brands across home improvement, luxury, automotive, and financial services can engage homebuyers through the REMAX website, newsletters, in-property digital displays, and a network of nearly 50,000 U.S. agents. The LiveRamp Clean Room further enriches customer attributes with insights from across LiveRamp’s data collaboration network, empowering advertisers with unique and actionable insights that enhance targeting precision, optimize ad exposure, and drive conversions.
“REMAX Media Network offers a unique solution to reach homebuyers throughout their purchasing journey, whether they're just beginning their house search or tracking their home's value years after purchase,” said Abby Lee, REMAX EVP of Marketing, Communications, and Events. “By leveraging these insights, we're enabling brands to craft highly personalized experiences that resonate with high-intent consumers. This marks another step in the REMAX commitment to innovation and leadership in the industry.”
With LiveRamp, brands can launch high-impact media networks that drive business growth, safeguard consumer trust, and deepen partnerships. Its technology allows companies with robust first-party data such as REMAX to securely unify customer intelligence across touchpoints, extending the value of unique first-party data to advertisers while growing reach and scale. With a uniquely powerful data collaboration network of over 900 customers and partners, including 20 of the top 25 U.S. advertisers, LiveRamp offers immense value for scaling commerce media to new industries.
“REMAX Media Network adds a powerful new destination to the LiveRamp data collaboration network, unlocking unique and robust insights that advertisers can’t find anywhere else,” added Vihan Sharma, Chief Revenue Officer at LiveRamp. “Enabling responsible data collaboration with advertisers and partners at scale can help drive business growth for REMAX and innovation for the real estate industry at large.”
Advertisers interested in working with LiveRamp and REMAX can reach out to info@liveramp.com . Learn more about LiveRamp’s commerce media network offerings on our website .
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com . For the latest news about REMAX, please visit news.remax.com .
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250515444263/en/
Media Contacts
Kimberly Golladay-Cure
kgolladay@remax.com
Ciara Loughnane
PR@liveramp.com
FAQ**
How does the collaboration between LiveRamp Holdings Inc. (NYSE: RAMP) and RE/MAX, LLC enhance the audience targeting capabilities for advertisers in the REMAX Media Network?
What unique insights does the LiveRamp Clean Room provide to advertisers aiming to engage the 7.6 million users across the REMAX digital ecosystem, and how does this benefit brands?
In what ways does LiveRamp Holdings Inc. (RAMP) ensure consumer trust while enabling responsible data collaboration within the REMAX Media Network?
How can advertisers utilize the consolidated customer intelligence from LiveRamp and RE/MAX to optimize their marketing spend and ultimately drive conversions throughout the homebuying journey?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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