LiveRamp and Walgreens Advertising Group Deliver Business Growth for Advertisers Through Robust Data Collaboration Partnership
MWN-AI** Summary
LiveRamp (NYSE: RAMP), a leader in data collaboration, has partnered with Walgreens Advertising Group (WAG) to enhance advertising growth through its clean room solution. This collaboration allows WAG, the retail media wing of Walgreens, to leverage first-party data more efficiently, providing advertisers with swift access to audience insights and improved measurement capabilities, thus driving a higher return on investment (ROI).
The partnership aims to bolster WAG's identity infrastructure by expanding its access to unique insights derived from over 101 million myWalgreens loyalty members. With billions of real-time signals from various customer interactions, this data collaboration enhances the personalization of advertising campaigns across multiple platforms, including programmatic, social media, and connected TV (CTV).
Key benefits for WAG advertisers include self-service tools for audience targeting, accelerated campaign activation at scale, and enhanced performance measurement through consolidated analytics across various channels. The LiveRamp Clean Room further facilitates granular measurement of campaigns, even across different publishers and walled gardens, ensuring that advertisers have an integrated view of their marketing effectiveness.
Abishake Subramanian, Group Vice President at Walgreens, emphasized their commitment to transparency and privacy, allowing partners to utilize data on their own terms. Vihan Sharma, Chief Revenue Officer at LiveRamp, highlighted that this collaboration not only improves data accessibility and capability but also enhances cross-channel marketing performance for advertisers.
With these advancements, both LiveRamp and WAG are poised to empower advertisers to maximize their media investments and create more meaningful consumer experiences, setting a new standard in the retail and healthcare advertising sectors. For more information, visit Walgreens Advertising Group's website or LiveRamp's platform.
MWN-AI** Analysis
The recent partnership between LiveRamp and Walgreens Advertising Group (WAG) marks a significant milestone in the retail media landscape, particularly for advertisers seeking robust data solutions. This collaboration powers WAG’s clean room capabilities, fundamentally enhancing audience creation, activation, and measurement. This integration positions both companies favorably in an evolving market that emphasizes data-driven decision-making and personalized advertising.
Investors should be encouraged by LiveRamp's strategic maneuver, leveraging its leading data collaboration network. By facilitating access to WAG’s first-party data—derived from over 101 million myWalgreens loyalty members—advertisers can capitalize on the rich insights generated from daily consumer interactions. This partnership promotes a self-service approach, allowing brands to create finely-tuned audience segments that enhance targeting across diverse media channels.
Moreover, the promised flexibility and speed in campaign measurement and optimization can significantly elevate return on investment (ROI) for WAG's advertisers. The ability to access standardized metrics across various platforms, including digital and programmatic media, creates a more cohesive strategy for brands. This is particularly vital as advertisers increasingly seek efficient ways to understand cross-channel performance.
From a market dynamism perspective, this partnership places LiveRamp and WAG in a competitive advantage, catering to the growing demand for privacy-centric data solutions in advertising. The commitment to robust data governance and transparency aligns with recent industry trends emphasizing ethical data practices.
Overall, this partnership enhances the advertising landscape for both companies, offering transformative capabilities that could lead to substantial growth in advertising revenues. Stakeholders should watch this collaboration closely, as its impact on WAG’s financial performance and LiveRamp’s market growth could provide valuable investment opportunities in the retail media space.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
WAG advertisers can now accelerate audience creation, activation, and measurement with flexibility and speed
LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced it is powering Walgreens Advertising Group’s (WAG) clean room solution. The partnership enables WAG, the retail media division of Walgreens, to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. This enables brands to enhance media measurement across all platforms in the digital ecosystem and improve ROI with faster time-to-value.
LiveRamp’s data collaboration network enables WAG to unlock new insights, accelerate performance, and drive business growth. By strengthening WAG’s identity infrastructure and ecosystem connectivity, LiveRamp extends the efficiency of WAG’s first-party data solutions to improve personalization capabilities, access data at scale, and deliver real-time campaign performance insights. Using the LiveRamp Clean Room, granular campaign measurement is also possible across offsite publishers and walled gardens. These enhancements bring a multitude of new benefits to WAG advertisers and partners, including:
- Expanded collaboration based on Walgreens’ unique national customer base, including more than 101 million myWalgreens loyalty members who generate billions of signals daily from online, in-store, and delivery activities
- Self-service access to syndicated and custom audience creation for more personalized targeting across the customer journey, using Walgreens’ rich data combined with brands’ desired media channels
- Activation at greater speed and scale across programmatic, walled garden, CTV, social, search, and buy- and sell-side platforms
- Consolidated measurement to optimize the performance of managed and self-service campaigns with more accurate and granular insights
- Enhanced interoperability, flexibility, and data governance to minimize the movement of data while collaborating with partners
“We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms—with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability—while executing responsibly to create more meaningful experiences for Walgreens shoppers. With some of the most integrated and interoperable solutions in the marketplace that support upholding strict privacy protections, partners like LiveRamp play a key role in helping WAG deliver on this vision.”
“LiveRamp and WAG are helping advertisers get more from their media network investment by improving access, activation, and measurement across any partner or platform with speed and scale,” said Vihan Sharma, Chief Revenue Officer at LiveRamp. “WAG is already a highly differentiated offering in retail and healthcare that decouples data and media. Advertisers can now further deepen their customer understanding, improve cross-channel performance, and enhance closed-loop measurement to drive ROI.”
To learn more about the Walgreens Advertising Group, including the new offerings, visit walgreensadvertisinggroup.com .
Uncover the brand-building power of media networks at liveramp.com .
About Walgreens
Founded in 1901, Walgreens ( www.walgreens.com ) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20250611638516/en/
Media Contacts
Kamara Turner
media@walgreens.com
Michelle Millsap
PR@liveramp.com
FAQ**
How does the partnership between Walgreens Advertising Group (WAG) and LiveRamp Holdings Inc. (RAMP) enhance the speed and scale of audience insights for advertisers?
What specific technologies are being utilized by LiveRamp Holdings Inc. (RAMP) to strengthen WAG's identity infrastructure and improve data portability?
In what ways does WAG's collaboration with LiveRamp Holdings Inc. (RAMP) enable advertisers to achieve a more granular measurement of campaign performance across various platforms?
How does the clean room solution from LiveRamp Holdings Inc. (RAMP) ensure privacy while providing advertisers with self-service access to audience creation?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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