LiveRamp Debuts New AI Capabilities Including Agentic Tools, Segmentation, and Search
MWN-AI** Summary
LiveRamp (NYSE: RAMP) has launched new AI-driven tools aimed at enhancing its marketing platform, marking a significant advancement in data collaboration and marketing efficiency. The new agentic AI solutions allow autonomous AI agents to interact with LiveRamp's extensive data collaboration network, enabling marketers to execute smarter campaigns, optimize budgets, and validate impacts with data-backed confidence. The introduction of agentic orchestration means marketers can establish connections to trillions of data signals, simplifying the marketing lifecycle while ensuring compliance through controlled data access.
Matt Karasick, LiveRamp’s head of product, emphasized that AI agents benefit from the quality of data they access, reinforcing LiveRamp's position as a key enabler of personalized marketing. The platform's interoperability and robust governance empower marketers to harness various agents to make informed decisions swiftly.
Among the standout features is AI-Powered Segmentation, which allows marketers to swiftly create audience segments from diverse data sources using natural language prompts. This feature significantly reduces the time required to explore and activate segments. Additionally, the enhanced AI-Powered Search within the LiveRamp Data Marketplace facilitates a smoother discovery of third-party audience segments, expediting the time-to-value for marketers.
LiveRamp also continues to expand its data network with over 25 new partner integrations, broadening opportunities for AI applications across marketing. The company's commitment to adhering to industry standards in AI further solidifies its leadership position and reinforces the value of its offerings for marketers looking to improve performance using advanced targeting strategies.
Overall, LiveRamp's latest innovations represent a pivotal evolution in how marketers can leverage AI to drive meaningful engagement and measurable performance outcomes.
MWN-AI** Analysis
LiveRamp’s recent introduction of advanced AI capabilities, including agentic tools for segmentation and search, marks a pivotal shift in the marketing technology landscape. By offering autonomous AI agents that utilize a governed access framework to manage identity, segmentation, and activation, LiveRamp positions itself as a frontrunner in driving efficiency and effectiveness in marketing campaigns.
Investors should regard these developments as an opportunity to reassess LiveRamp's market potential. The integration of AI-driven segmentation allows marketers to create accurate audience profiles seamlessly. This game-changing feature addresses a chronic pain point for businesses: the prolonged process of audience targeting. As marketers aim to optimize investment and maximize ROI, tools that reduce time to market and enhance campaign personalization will draw increasing interest from companies that recognize the necessity of data-driven decision-making.
Moreover, the reinforcement of network connectivity through 25 new partnerships, including high-profile platforms such as Netflix, expands the ecosystem's reach. This expansion not only provides a broader array of options for marketers but also solidifies LiveRamp’s role as a central hub for data collaboration. As companies continue to prioritize personalized customer experiences, platforms that can offer comprehensive data solutions will likely see increased demand.
Potential investors should keep a close eye on LiveRamp’s evolving market strategy, particularly in how it navigates regulatory landscapes surrounding AI and data use. As the industry witnesses heightened scrutiny on data privacy, LiveRamp’s foundation of strict neutrality and governance could serve as a competitive advantage.
In conclusion, with its innovative AI tools and expansive network, LiveRamp is well-positioned to enhance the capabilities of marketers while driving substantial business value. The market may continue to respond favorably as organizations seek to leverage AI for improved performance and efficiency. Investors should consider the implications of these developments in their assessments of LiveRamp’s long-term growth potential.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
LiveRamp (NYSE: RAMP) today introduced new AI tools to its platform, including new agentic AI solutions that leverage the power of its data collaboration network to deliver superior customer outcomes. LiveRamp is now the first platform to give autonomous AI agents the ability to collaborate with governed access to identity, segmentation, activation, and measurement solutions, so marketers can plan smarter campaigns, optimize investments, and prove impact everywhere it matters. Customers will be able to access these new AI capabilities in accordance with their organization’s AI policies.
Introducing agentic orchestration for marketing
LiveRamp can now connect the trillions of signals from its network to enhance AI with better data, enabling intelligent, secure data collaboration at scale for the agentic ecosystem. Through this consolidation of data and signals, LiveRamp can power multi-agent collaboration throughout the marketing lifecycle with connectivity and governance built in.
“AI agents are only as smart as the data they can access, and LiveRamp is uniquely positioned to fuel them with superior signals at the right time to personalize in new ways,” said Matt Karasick, head of product at LiveRamp. “Our interoperability and enterprise-grade governance allow marketers to leverage any agent, anywhere, with the complete context and trusted data necessary to operate at the speed of AI. Today, the power of AI joins the power of the LiveRamp network, delivering better outcomes with drastically less effort.”
LiveRamp’s new agentic orchestration lets marketers connect their own agents, or partner agents, through APIs. With controlled access to LiveRamp’s identity, segmentation, activation, measurement, clean rooms, and insights from 900 partners, marketers can use their preferred agents to make faster, better decisions across the marketing lifecycle. As LiveRamp continues to lead and advocate for AI standards across the industry, including ecosystem forums , marketers have the option to benefit from using standardized AI use cases for orchestration.
Simplifying workflows with new AI-powered capabilities
LiveRamp also introduced two new AI-powered features:
- AI-Powered Segmentation: An industry-first solution that enables marketers to instantly create precise, multi-source (first-party, second-party, or third-party) audience segments using natural language prompts. Marketers can now explore, build, and activate segments in just minutes.
- AI-Powered Search: The LiveRamp Data Marketplace is now enhanced with AI-powered search, making the discovery of third-party audiences seamless. The new interface surfaces high-value segments, dramatically accelerating marketers’ time-to-value.
“Enhancing the use of third-party data with AI unlocks even more value for marketers at the frontier of AI,” said Evan Hills, Chief Commercial Officer at Dstillery. “Bringing these tools together will make it easier than ever to tap the strength of third-party data, making activating the highest performing audiences faster and more streamlined than ever before.”
“LiveRamp’s AI investments continue to accelerate marketers’ ability to tap the best solutions from across the ecosystem, bringing value not just for marketers, but every part of the marketing stack,” said Michael Gorman, Chief Product Officer at Predactiv. “With LiveRamp and Predactiv helping to unlock AI-powered targeting, marketers have an opportunity to drive considerable improvements in performance.”
Boosting marketers’ connectivity with new destinations
LiveRamp continues to expand its data collaboration network, adding over 25 partner integrations and unlocking more AI use case opportunities for marketers. These destinations include Netflix.
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20251001957632/en/
Media Contact:
David Okubo
PR@liveramp.com
FAQ**
How does LiveRamp Holdings Inc. RAMP ensure that its new AI tools enhance data collaboration while maintaining stringent governance and security protocols for marketers?
Can you explain the specific advantages that LiveRamp Holdings Inc. RAMP's AI-Powered Segmentation feature offers compared to traditional audience segmentation methods?
In what ways does LiveRamp Holdings Inc. RAMP plan to expand its data collaboration network further, and how will new integrations, like those with Netflix, benefit marketers?
How does LiveRamp Holdings Inc. RAMP position itself within the broader AI ecosystem, especially regarding industry standards for AI applications in marketing?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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