LiveRamp Named a Leader in 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases
MWN-AI** Summary
LiveRamp (NYSE: RAMP), a prominent player in data collaboration, has been named a Leader in the 2025 IDC MarketScape for Worldwide Data Clean Room Technology tailored for Advertising and Marketing. This recognition highlights LiveRamp's extensive partner network, interoperable architecture, and native activation capabilities, which Lynne Schneider, Research Director at IDC, attributes to the platform's impressive ability to integrate seamlessly with major cloud providers while ensuring compliance with privacy requirements.
The LiveRamp Clean Room enables secure collaboration between brands, agencies, and data partners, allowing them to efficiently connect, analyze, and activate first, second, and third-party data while maintaining control and governance. With access to over 1,000 partners, LiveRamp boasts a robust ecosystem that includes key publishers and data providers. Its interoperable architecture facilitates cross-cloud collaboration with major platforms like AWS, Azure, and Google Cloud, eliminating the need for data duplication.
Matt Karasick, Head of Product at LiveRamp, expressed that this second consecutive recognition as a Leader underscores the company's commitment to helping clients navigate the complexities of data collaboration. LiveRamp's solutions are designed to unify fragmented data landscapes, enabling clients to derive actionable insights and optimize marketing efforts.
This accolade from IDC MarketScape reflects the company's ongoing efforts to innovate within the data collaboration realm, providing tailored solutions that meet diverse organizational goals. LiveRamp’s focus on strict neutrality and global scale positions it well to lead in an increasingly AI-driven and outcome-focused marketplace. Headquartered in San Francisco, LiveRamp continues to empower its clients to achieve measurable performance in their marketing strategies.
MWN-AI** Analysis
LiveRamp’s recent accolade as a Leader in the IDC MarketScape for Data Clean Room Technology significantly positions it as a formidable player within the data collaboration sector, particularly in advertising and marketing. Analysts and investors should view this recognition as a validation of LiveRamp’s robust infrastructure and strategic growth potential amidst an evolving digital landscape.
LiveRamp’s exceptional partner network, comprising over 1,000 collaborations, provides scalability and access to diverse data sources essential for marketers seeking comprehensive insights. This aligns with growing demand for data privacy and governance, as companies are increasingly held accountable for their data practices. Additionally, its interoperable architecture, seamlessly integrating with major cloud platforms such as AWS, Azure, and Google Cloud, exemplifies LiveRamp's commitment to enhancing cross-cloud data collaboration without compromising data integrity.
One standout feature is LiveRamp's native activation capabilities, which enable users to run targeted campaigns directly from the clean room environment. This functionality allows for heightened agility and responsiveness, a critical factor as competition intensifies in the marketing arena. The ability to activate campaigns with numerous partners from within the clean room reflects a trend towards automated and efficient marketing solutions, which can lead to improved ROI for clients.
As advertisers increasingly prioritize data-driven strategies, LiveRamp’s advanced clean room solutions present a compelling investment case. The capacity to generate actionable insights while maintaining user privacy positions LiveRamp as a desirable partner for brands navigating complex datasets.
In summary, those considering investments in LiveRamp (NYSE: RAMP) should be optimistic given its leadership positioning and the fundamental market shifts towards data collaboration for improved performance. The company not only meets current market needs but is also well-prepared to leverage future trends, making it an appealing candidate for the growth-focused investor.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
LiveRamp recognized for extensive partner network, interoperable architecture, and native activation
LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment.
“LiveRamp's data clean room stands out for their extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across platforms,” said Lynne Schneider, Research Director, Data Collaboration & Monetization, and Location & Geospatial Intelligence at IDC. “The ability of the platform to seamlessly integrate with major cloud providers while offering standardized insights and native activation capabilities positions it as a leader in the data collaboration space.”
With the world’s most powerful data collaboration network, LiveRamp helps marketers and media owners deliver exceptional experiences and drive measurable performance everywhere it matters. The LiveRamp Clean Room enables secure collaboration of first, second, and third-party data between brands, agencies, media owners, and data partners, within and across clean rooms and clouds. Participants can connect, analyze, and activate data within each party's privacy requirements to unlock new insights and business value while maintaining control, visibility, and governance.
The IDC MarketScape identified several differentiating strengths that contributed to LiveRamp’s positioning as a Leader:
- Extensive partner network : Access to over 1,000 partners, including major publishers, retailers, platforms, and data providers
- Interoperable architecture : Integrates with all major cloud platforms (AWS, Azure, GCP, Databricks, and Snowflake), enabling cross-cloud collaboration with no data copying
- Native activation : Direct activation capabilities that allow users to execute campaigns with hundreds of partners directly from the clean room environment
“We believe recognition as a Leader by the IDC MarketScape for the second time is a testament to the value we’re helping customers unlock through clean room-powered data collaboration,” said Matt Karasick, Head of Product at LiveRamp. “We’ve delivered a scalable way for marketers and media owners to cut through a fragmented and complicated ecosystem by unifying data, generating insights, and taking action across the platforms their consumers use most. From matchmaking new partners to enhancing existing clean rooms with turnkey workflows, identity, or activation, LiveRamp delivers flexible solutions tailored to meet any company’s goals.”
Learn more about the LiveRamp Clean Room on our website . Download the IDC MarketScape excerpt here .
*Source: IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 (doc #US52035625, May 2025)
About LiveRamp
LiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver exceptional experiences and drive measurable performance everywhere it matters with the world's most powerful data collaboration network.
Built on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize measurable outcomes and create lasting business value. Trusted by the world’s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250515746119/en/
Media Contact
Michelle Millsap
PR@liveramp.com
FAQ**
How does LiveRamp Holdings Inc. RAMP plan to further expand its extensive partner network beyond the current 1,000 partners mentioned in the IDC MarketScape assessment?
What specific steps is LiveRamp Holdings Inc. RAMP taking to enhance its interoperable architecture across emerging cloud platforms in the future?
In what ways is LiveRamp Holdings Inc. RAMP leveraging its native activation capabilities to improve campaign execution and analytics for clients?
Can you elaborate on how LiveRamp Holdings Inc. RAMP’s clean room technology maintains privacy while enabling data collaboration among different parties?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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