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Down 90% Over the Past 5 Years (but Up More Than 30% in April Alone), Is Snap Stock Finally a Buy?

Source: Motley Fool

2026-04-16 15:23:00 ET

During the trailing five years, shares of social media company Snap (NYSE: SNAP) have endured a brutal drawdown. The stock has collapsed, falling about 90%.

This steep decline comes as the Snapchat parent company seems to struggle to consistently grow revenue and achieve meaningful double-digit growth, and to achieve meaningful profitability in the face of intense competition from deep-pocketed tech giants like Meta Platforms (NASDAQ: META) .

Adding to the narrative, Snap just announced a fresh round of layoffs this week. While cost-cutting measures are often cheered by investors as a step toward profitability, the move also highlights the ongoing challenges facing the business.

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Snap Inc. Class A

NASDAQ: SNAP

SNAP Trading

4.47% G/L:

$6.315 Last:

18,918,436 Volume:

$6.20 Open:

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SNAP Latest News

SNAP Stock Data

$8,911,755,175
1,305,559,888
2.06%
220
N/A
Interactive Multi-Media
Media
US
Santa Monica

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