Taylor Morrison is Paying Mortgages for Homeowners in Need this Holiday Season
MWN-AI** Summary
This holiday season, Taylor Morrison, recognized as America’s Most Trusted® Home Builder, is stepping up to assist homeowners facing financial difficulties by introducing the Build Joy Gingerbread House Kit. In partnership with Freed's Bakery, a cherished Las Vegas bakery, each DIY kit sold will contribute $1,000 to support mortgage payments for families in need.
With a concerning rise in foreclosure filings—over 93,000 in the first quarter of 2025—a worrying 11% increase from the previous quarter—the holiday season's financial strains have become apparent. Understanding the pressures many face during this time, Sheryl Palmer, Taylor Morrison's Chairman and CEO, emphasized the importance of joy and stability in homes, stating, "The holidays are a reminder of the joy and celebrations that take place at home."
The Build Joy Gingerbread House Kits, which are available nationwide starting November 5, will include freshly baked gingerbread panels, icing, and festive candies for decorating. This initiative aims not only to create memorable family moments but also to provide tangible support to those struggling to stay in their homes.
Max Jacobson-Fried, owner of Freed's Bakery, expressed excitement over the collaboration, highlighting the comforting experience of gingerbread house building and its potential to foster a sense of home. Since its inception in 2017, Taylor Morrison's Build Joy program has donated approximately $260,000 to various philanthropic causes, demonstrating the company's long-standing commitment to giving back to the community.
In a year when many are finding the holidays particularly challenging, Taylor Morrison’s initiative is a heartfelt reminder that compassion and community support can make a meaningful difference.
MWN-AI** Analysis
Taylor Morrison (NYSE: TMHC) has positioned itself as a socially responsible entity, particularly this holiday season, by introducing the "Build Joy Gingerbread House Kit." This initiative not only offers a festive experience for families but also addresses the rising wave of foreclosures. With over 93,000 homeowners filing for foreclosure in Q1 2025—a troubling 11% increase—this initiative is timely and relevant.
From a market perspective, Taylor Morrison’s decision to partner with Freed's Bakery demonstrates a savvy approach to brand enhancement and corporate social responsibility. By linking the sale of festive gingerbread kits to a tangible cause—funding mortgage payments for struggling families—the company aligns its brand with community support and holiday festivities, likely boosting customer loyalty and brand image.
Investors should take note of this strategic maneuver. In a time when economic pressures mount, companies that actively engage in meaningful support for their communities often garner positive public sentiment and enhanced customer engagement. This can translate into increased sales, particularly during the holiday season when consumer spending peaks.
Additionally, with a history of contributing approximately $260,000 to various philanthropic efforts through their Build Joy program, Taylor Morrison reinforces its reputation as America's Most Trusted® Builder, an accolade that bears weight with consumers and investors alike.
Overall, while the housing market faces challenges, Taylor Morrison's proactive measures to provide assistance to homeowners in need may position it favorably among investors. As the company builds joy for families through its initiatives, it simultaneously builds a stronger brand presence in a competitive market, making it an interesting stock to consider during the holiday season and beyond.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
America's Most Trusted® Homebuilder Partners with Las Vegas Staple Freed's Bakery to Create a DIY Gingerbread House Kit that Gives Back
SCOTTSDALE, Ariz., Nov. 5, 2025 /PRNewswire/ -- America's Most Trusted® Home Builder Taylor Morrison (NYSE: TMHC) is helping to save homeowners from foreclosure this holiday season with the creation of the Build Joy Gingerbread House Kit—a gift that gives back. Taylor Morrison partnered with beloved Las Vegas shop Freed's Bakery, known for its custom creations, to craft the limited-edition do-it-yourself (DIY) gingerbread house kit and will donate money for every kit sold to help homeowners in need make their mortgage payments.
More than 93,000 homeowners filed for foreclosure nationally in the first quarter of 2025, an 11 percent increase from the previous quarter in 20241. Additional research suggests this spike in filings early in the year is often fueled by financial pressures that build up during the holiday season.
That's why, this year, Taylor Morrison is taking action. For every Build Joy Gingerbread House Kit purchased, the home builder will donate $1,000 to a third-party nonprofit partner providing mortgage assistance to homeowners in need, extending its mission of building joy far beyond its homes.
"The holidays are a reminder of the joy and celebrations that take place at home," said Sheryl Palmer, Chairman and CEO of Taylor Morrison. "But holidays can also bring added financial stresses for many, which is why we're turning something as nostalgic as decorating a gingerbread house into real, lasting support for families in need."
The Build Joy Gingerbread House kits are available for nationwide shipping (while supplies last) starting Nov. 5 and can be purchased at TMBuildJoy.com.
Each kit includes freshly baked gingerbread panels, icing, and festive candies for decorating, perfect for creating sweet holiday memories with family and friends.
"When the Taylor Morrison team approached us for this collaboration, we were instantly excited," said Max Jacobson-Fried, owner of Freed's Bakery. "Building a gingerbread house around the holidays is such a comforting experience that truly makes people feel at home and we're thrilled that the Build Joy Gingerbread House kits will not only provide people with that feeling but lets them be part of helping others keep their homes."
Established in 2017, Taylor Morrison's annual Build Joy program brings its team members' holiday-inspired philanthropic initiatives to life. Throughout the nine years of the program Taylor Morrison has donated approximately $260,000 to help bring over 100 philanthropic goals to fruition.
About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading homebuilders and developers. We serve a wide array of consumers from coast to coast, including first-time, move-up, luxury and resort lifestyle homebuyers and renters under our family of brands—including Taylor Morrison, Esplanade and Yardly. From 2016-2025, Taylor Morrison has been recognized as America's Most Trusted® Builder by Lifestory Research. Our long-standing commitment to sustainable operations is highlighted in our annual Sustainability and Belonging Report.
About Freed's Bakery
A Las Vegas tradition for more than 65 years, Freed's Bakery has been crafting custom cakes, desserts, and sweet memories for generations of families. Voted "Best of Las Vegas" year after year, Freed's is known for its award-winning cakes, signature desserts, and commitment to spreading joy through every bite. Family-owned and rooted in the community, Freed's believes in giving back through partnerships that make a difference, one treat at a time.
1 ATTOM's Foreclosure Activity Report
CONTACT:
media@taylormorrison.com
SOURCE Taylor Morrison
FAQ**
How does Taylor Morrison Home Corporation Class A TMHC determine which third-party nonprofit partners will receive donations from the Build Joy Gingerbread House Kit sales?
What impact does Taylor Morrison Home Corporation Class A TMHC expect the Build Joy program to have on the communities it serves, particularly regarding foreclosure rates during the holiday season?
Can you provide insights on the sales performance of the Build Joy Gingerbread House Kits and how it reflects Taylor Morrison Home Corporation Class A TMHC's philanthropic efforts compared to previous years?
What long-term goals does Taylor Morrison Home Corporation Class A TMHC have for its Build Joy initiative beyond the holiday season to continue supporting homeowners in need?
**MWN-AI FAQ is based on asking OpenAI questions about Taylor Morrison Home Corporation (NYSE: TMHC).
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