Should Tesla Be Worried About Rivian?
2026-03-21 19:25:00 ET
For years, Tesla (NASDAQ: TSLA) has had much of the U.S. EV market to itself. There's a reason why Tesla's market cap is well above $1 trillion, while most other EV stocks are valued at less than $20 billion. Tesla controls more than half of the U.S. EV market, a commanding market position fueled by its most popular vehicle: the Model Y.
The Model Y represents more than 70% of Tesla's vehicle sales. But next month, the Model Y will have a new competitor : Rivian 's (NASDAQ: RIVN) R2 SUV. How scared should Tesla investors be? And how bullish should Rivian investors be? The answer is more surprising than you'd expect.
Tesla's Model Y, a crossover design, was the top-selling EV in 2025. An estimated 317,800 units were sold last year. The next top-selling model was Tesla's Model S, a sedan. The rest of the top-selling EVs of 2025 have something in common: Most are SUVs. Tesla's Model S is the only sedan to crack the top 10. Tesla's Model Y is the only crossover. There are two full-sized trucks, too. But the rest of the list -- a total of six out of 10 -- are SUVs.
NASDAQ: TSLA
TSLA Trading
1.52% G/L:
$389.725 Last:
33,758,528 Volume:
$389.99 Open:
