SPS PoolCare Expands Enterprise Technology Platform with ServiceTitan to Power Next Phase of Growth
MWN-AI** Summary
ServiceTitan (Nasdaq: TTAN), a leading software platform for the trades, has announced that SPS PoolCare, the largest residential swimming pool services platform in the U.S., will be standardizing its 30+ branches across five states on ServiceTitan's enterprise technology. This strategic move aims to unify SPS PoolCare's operations, enhance its acquisition strategy, and further scale its capabilities within a fragmented industry. ServiceTitan's Chief Business Officer, Connor Theilmann, highlighted that this integration showcases how purpose-built technology can transform operations in traditionally fragmented sectors.
SPS PoolCare, which operates across Texas, Florida, Arizona, Nevada, and Georgia and employs over 1,000 staff, is on track to achieve over two million weekly recurring pool services in 2026. The company’s commitment to advanced enterprise-grade infrastructure is essential as it consolidates various brands under its umbrella. CEO Lance Martin emphasized that their partnership with ServiceTitan has been pivotal in establishing a robust platform for operational consistency, enabling them to provide exceptional service and support disciplined growth.
The integration will leverage ServiceTitan’s cloud-based capabilities, which facilitate efficient management across extensive geographical operations, workforce scaling, and service frequency. Features such as route optimization and automated chemical tracking will empower SPS staff in the field, enhancing both customer experience and employee satisfaction.
Fraser Ramseyer, CEO of Storr Group and founder of SPS PoolCare, reiterated that technology is fundamental to their vision of creating a leading operating platform in the pool industry. This collaboration suggests that SPS PoolCare is not only focused on growth but also dedicated to making a positive impact in the communities it serves while being recognized as the employer of choice in the pool service sector.
MWN-AI** Analysis
SPS PoolCare's recent decision to standardize its operations across 30 branches on the ServiceTitan platform marks a significant milestone not only for the company but also for the entire pool service industry, which has been historically fragmented. Investors should closely monitor this strategic move, as it highlights several key trends that could shape the market dynamics moving forward.
Firstly, the integration of ServiceTitan's robust enterprise technology is poised to enhance operational efficiency across SPS's vast service footprint in states like Texas and Florida. By leveraging this single platform, SPS is positioned to streamline operations, simplify acquisitions, and allow for rapid scaling—an attractive prospect for potential investors. Companies that can effectively unify operations through technology often see improved margins and customer satisfaction, as they can respond more agilely to service demands and operational challenges.
The commitment from SPS to invest in technology as a foundational element of its growth strategy is an indicator of long-term vision. It raises the company's profile as an innovation leader, which can be a signal for investors seeking companies that prioritize sustainable growth over short-term gains. Moreover, SPS's active focus on employee training and retention speaks to a healthy corporate culture that can drive service excellence and enhance brand loyalty—two factors that could lead to increased market share.
With projections suggesting SPS PoolCare will perform over two million weekly recurring services in 2026, coupled with its ranking as the top provider in the pool service space, the company's trajectory appears strong. Investors looking for growth opportunities within service-oriented sectors should consider SPS PoolCare, particularly as it continues to leverage its technology partnership with ServiceTitan and capitalize on the evolving landscape. The firm’s operational metrics, combined with a well-defined growth strategy supported by a strong operational backbone, present a compelling case for optimistic investment in this market segment.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
LOS ANGELES, March 17, 2026 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that SPS PoolCare, the largest residential swimming pool services platform in the United States, is standardizing their 30+ branch locations across five states on the ServiceTitan platform. By unifying their family of brands on ServiceTitan, SPS will leverage a single, enterprise-grade system to unify its vast operations, accelerate its high-velocity acquisition strategy, and scale its platform.
“SPS is demonstrating how purpose-built technology can transform a traditionally fragmented industry,” said Connor Theilmann, Chief Business Officer of ServiceTitan. “Their leadership team has made a deliberate investment in enterprise infrastructure, and we’re proud to support their continued growth. Standardizing on ServiceTitan will allow SPS to meet the needs of a large, multi-location operation, with Fraser Ramseyer, Storr Group, and the SPS leadership team making this one of the most seamless large-scale integrations we’ve ever seen.”
The move reflects SPS PoolCare’s continued investment in enterprise-grade infrastructure, as it advances its position as the dominant market leader in a highly fragmented industry. Founded in 2021 and backed by Storr Group, an investment firm that builds and scales industry-leading platforms, SPS PoolCare operates across Texas, Florida, Arizona, Nevada, and Georgia, where it employs more than 1,000 team members and is on track to perform more than two million weekly recurring pool services in 2026. ServiceTitan’s cloud-based platform serves as SPS PoolCare’s technology backbone, enabling SPS to manage complexity across geography, workforce scale, and service frequency.
“We’ve worked closely with the ServiceTitan team for several years, and this decision reflects the trust and alignment we’ve built as long-term partners,” said Lance Martin, CEO and COO of SPS PoolCare. “Our objective has always been to build a durable platform that enables our team to deliver exceptional service to our customers. Standardizing on ServiceTitan gives us the operational visibility, integration speed, and performance discipline required to scale responsibly and create long-term value.”
Ranked #1 on Pool and Spa News Top 50 Service list, SPS continues to solidify its position as the industry leader, driven by the company’s ability to pair high-velocity revenue growth with a deep commitment to staff training and retention, active industry leadership, and an early adopter of innovative technology within the pool service space. SPS PoolCare is dedicated to the communities it serves, ensuring that its national scale translates into a positive local impact across its entire service footprint.
“From inception, our thesis at Storr Group has been to build the pool industry's first scaled category-defining operating platform,” Fraser Ramseyer, CEO of Storr Group and Founder of SPS PoolCare. “Technology is not ancillary to that vision – it is foundational. ServiceTitan provides the infrastructure necessary to integrate acquisitions efficiently, drive operational consistency, and support disciplined expansion.”
SPS PoolCare’s focus on being the employer-of-choice is supported by ServiceTitan’s mobile-first capabilities, which empower their over 1,000 staff team members with the tools they need to succeed in the field.
ServiceTitan continues to invest in purpose-built technology for the pool industry, offering features like route optimization, automated chemical tracking, and integrated project management for renovations. By providing real-time visibility into multi-location operations, ServiceTitan enables enterprise-scale businesses like SPS PoolCare to make data-driven decisions that fuel organic growth.
About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
About SPS PoolCare
As the #1 swimming pool services company in the United States, SPS PoolCare is on track to perform over 2,000,000 weekly recurring pool services in 2026 and employs more than 1,000 staff across five states. Backed by Storr Group, the company is focused on growing its family of brands across the Sun Belt, as it continues to make owning a pool a joy. SPS PoolCare is committed to creating a world-class service experience for its customers and being an employer-of-choice for its team members. Read more at spspoolcare.com.
About Storr Group
Storr Group is an operationally focused lower-middle-market private equity firm that backs, builds, and scales industry-leading platforms. With a rich background in business building, Storr combines world-class operators with strategic M&A, deep integration, and sophisticated technology to drive sustainable growth and long-term value. To partner today, visit storrgroup.com.
Press Contact
Max Wertheimer
ServiceTitan, Inc.
press@servicetitan.com
© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
FAQ**
How will the partnership between SPS PoolCare and ServiceTitan Inc. (TTAN) impact the overall efficiency of SPS's multi-location operations across five states?
What specific features of ServiceTitan Inc. (TTAN) will SPS PoolCare leverage to enhance operational consistency and performance discipline?
In what ways does SPS PoolCare's implementation of ServiceTitan Inc. (TTAN) demonstrate a commitment to technological innovation within the fragmented pool services industry?
How does ServiceTitan Inc. (TTAN) plan to continue evolving its platform to support the rapid growth and needs of SPS PoolCare in the coming years?
**MWN-AI FAQ is based on asking OpenAI questions about ServiceTitan Inc. (NASDAQ: TTAN).
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