Best Stock to Buy Now: Carnival vs. Viking Holdings
2026-01-08 05:45:00 ET
Carnival (NYSE: CCL) is the longtime leader in the cruise industry. According to the website Cruise Market Watch, nearly 42% of all cruise passengers currently sail on ships owned by Carnival, but the company only claims about an estimated 36% of industry revenue .
More recently, Viking Holdings (NYSE: VIK) has emerged on the scene, drawing luxury-class passengers with smaller ships and a destination-focused approach to cruising. Although it holds a market share of just 0.8%, it claims 4.2% of the revenue earned in the industry. Still, does that advantage and other characteristics make Viking stock a better buy than Carnival? Let's take a closer look.
Image source: Getty Images.
NASDAQ: VIK
VIK Trading
-6.51% G/L:
$83.52 Last:
1,319,152 Volume:
$84.10 Open:
