Hippo Releases Fourth Annual Housepower Report
MWN-AI** Summary
Hippo, a technology-enabled insurance group, has released its fourth annual Housepower Report, which provides valuable insights into homeowner experiences amidst rising costs and climate risks. According to the report, while homeowner satisfaction is on the rise—56% express no regrets over their home purchase—financial stress is becoming increasingly prevalent. A notable 76% of homeowners report that home-related expenses have impacted their financial stability, with younger generations, particularly Gen Z, feeling the strain most acutely.
As more homeowners opt for older properties—57% reported purchasing homes built before 1990—maintenance demands are intensifying. The report highlights that many homeowners fail to prioritize essential upkeep, with 57% admitting they don’t focus enough on maintenance tasks. Overlooked responsibilities such as HVAC servicing and plumbing checks are significant contributors to increased financial burdens. Homeowners are seeking solutions, with over 80% planning to engage in DIY maintenance, driven largely by a desire to save costs amidst tightening budgets.
Moreover, the report reveals a concerning trend regarding extreme weather preparedness. Despite facing more significant climate challenges, only 32% of homeowners feel confident about their ability to prepare for adverse weather events. Those with additional insurance coverage show higher confidence levels in their preparedness.
Looking ahead to 2026, homeowners are prioritizing maintenance costs, home upgrades, and insurance plans. Many plan to leverage AI tools to enhance their understanding of insurance options. Hippo continues to support homeowners with resources, including tailored insurance solutions and proactive maintenance guidance, emphasizing the importance of preparedness in navigating the evolving landscape of homeownership.
MWN-AI** Analysis
The insights from Hippo's Fourth Annual Housepower Report reveal a complex landscape for homeowners as they navigate rising financial pressures alongside increased satisfaction with their home purchases. Despite a drop in homebuyer regret, homeowners face mounting challenges related to aging properties and extreme weather preparedness.
For investors and market analysts, the following considerations are crucial:
1. **Market Segmentation**: As affordability becomes a leading driver in home selection, there is a rising demand for affordable housing options. Real estate developers focusing on entry-level homes might find lucrative opportunities amid this shift. Moreover, understanding generational preferences—where Gen Z feels the most financial strain—can help target marketing strategies effectively.
2. **Maintenance Services**: The increasing need for home maintenance and DIY preferences underscores a market for services and products aimed at helping homeowners maintain older homes. Companies supplying maintenance solutions, tools, or even subscription services may see growth potential, especially as homeowners often overlook critical upkeep tasks.
3. **Insurance and Protection Plans**: With only a third of homeowners feeling prepared for extreme weather, there is a clear opportunity for insurance providers like Hippo. Innovations in insurance products, such as tailored rider offerings or added coverage for climate risks, could attract homeowners seeking greater peace of mind.
4. **Digital Solutions**: The rising interest in utilizing AI for researching insurance options suggests a demand for tech-integrated services within the housing market. Companies that develop AI tools to simplify the homeownership experience may differentiate themselves and tap into a tech-savvy audience.
5. **Consumer Education**: As homeowners become increasingly aware of the necessity of budgeting for maintenance, educational resources and tools that assist in financial planning will be essential. Partnerships with financial advisory firms could position businesses well in this evolving landscape.
In conclusion, while homeowners express satisfaction with their homes, the pressures from rising costs, maintenance challenges, and climate risk create a multifaceted environment ripe for strategic investment and innovation across various sectors related to real estate, home services, and insurance.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Homeowners report higher satisfaction with their home purchases, but feel increasingly strained financially and unprepared for extreme weather
SAN JOSE, Calif., Jan. 15, 2026 /PRNewswire/ -- Hippo (NYSE: HIPO), the technology-enabled insurance group, today released its fourth annual Housepower Report, which examines how homeowners are navigating affordability, maintenance, and protection amid rising costs and climate risk.
"Homeowners are feeling better about their homes than they have in years, but that sentiment is being tested by rising costs and growing gaps in preparedness," said Hippo President and CEO Rick McCathron. "As homes age and extreme weather brought by climate change intensifies, homeowners need better tools, clearer guidance, and protection plans that help them stay ahead of unexpected expenses. At Hippo, we use deep home expertise and property data to help homeowners protect their investment with insurance and proactive home care insights designed for today's risks."
Key Findings from the 2026 Housepower Report:
Homebuyer Satisfaction Continues to Increase
Homebuyer regret has declined from pandemic-era highs. While 63% of homeowners reported regret in Hippo's 2021 Housepower report, a majority today (56%) say they have no regrets about their purchase. For those who do report regret, top concerns are less about the home itself and more about ongoing costs, upkeep, and long-term maintenance responsibilities. Most plan to stay in their current home for at least five years (68%).
Affordability and location are now the top drivers of home selection. In 2025, one-third of homeowners cited staying within budget and proximity to work, school, or family as their most important factors. As buyers prioritize affordability and location, many are purchasing older homes bringing new maintenance and protection challenges.
Aging Homes Drive a Greater Maintenance Need
As more homeowners purchase older homes, maintenance demands are increasing, often faster than their ability to keep up. A majority of homeowners surveyed purchased previously owned homes (57%), and more than half (51%) were built before 1990. With the median U.S. home now 40 years old,1 seasonal maintenance is critical to preventing costly damage.
Homeowners acknowledge they're still catching up on maintenance and upkeep to combat the risks of older homes. In 2025, 57% of homeowners said they did not prioritize home maintenance enough. Commonly overlooked maintenance tasks include HVAC servicing (71%), plumbing checks (69%), gutter cleaning (69%), and inspecting seals in areas prone to water damage (75%).
Home issues are also shifting inward. In 2025, the most common home problems were plumbing (34%), appliance breakdowns (32%), and critical system failures (23%).
In 2026, homeowners plan to be more hands-on. More than eight in 10 homeowners intend to take on DIY maintenance, with many hoping to save money (57%), gain a sense of personal accomplishment (36%), and maintain greater control over projects (30%). But only 34% of homeowners report being able to complete basic DIY projects with some confidence. While many homeowners plan to take on more DIY work, low confidence levels suggest this shift is driven more by financial pressure than preference.
Homeownership Costs Are Straining Budgets
Home-related costs posed a significant strain on household budgets, with 76% of responding homeowners reporting that at least one home-related issue impacted their financial stability in 2025. Gen Z felt the strain most, with 85% facing financial instability tied to homeownership, compared to 67% of Baby Boomers. Unexpected repairs alone impacted 33% of homeowners.
Maintenance budgets are tightening. The share of homeowners budgeting $500-$4,500 annually increased to 58% in 2025 (up from 39% in 2024), while those budgeting $6,501 or more dropped from 35% in 2024 to 14% in 2025. Nearly one in five homeowners (18%) reported not budgeting for maintenance at all, roughly double last year's figure.
Shrinking budgets may reflect homeowners taking on more maintenance themselves, but may also point to broader cost-of-living pressures causing homeowners to divert funds elsewhere.2
Homeowners Feel Less Prepared for Extreme Weather
Preparedness remains a concern as homeowners face increasing weather-related risks. Exposure to heat waves (34%), strong winds or tornadoes (27%), and cold weather or frost (24%) continues to rise. Yet only 32% of homeowners say they feel confident in their ability to prepare for extreme weather events, which is a 19% decline from 2024.
Homeowners who reported more confidence in extreme weather preparedness were more likely to have purchased add-on insurance coverage, or an insurance rider (66%). Gen Z leads adoption, with 76% purchasing at least one rider. Millennials follow with 68%, while Gen Xers (59%) and Boomers (49%) trail behind. The most common insurance riders include replacement cost coverage, flood insurance, and water backup or sump pump overflow protection.
What Homeowners Are Prioritizing in 2026
Looking ahead, homeowners cite rising maintenance and repair costs (36%), home upgrades (34%), and home insurance and protection plans (24%) as their top concerns. As homeowners look to balance coverage and affordability, nearly 50% plan to use AI to research and better understand insurance options.
These priorities are reflected in the advice homeowners would give to prospective homebuyers. Half (50%) stress the importance of budgeting for regular maintenance and unexpected repairs, while 35% recommend researching financing options and ways to manage mortgage payments.
1According to the National Association of Home Builders.
2According to the United States Census Bureau.
Resources for Homeowners in 2026
Hippo helps homeowners navigate homeownership with confidence through protection plans and proactive tools, offering personalized maintenance checklists, home health insights, and home improvement and policy recommendations available in the Hippo Home app.
Company Resources:
- 2026 Housepower Report: Insights into the homeowner experience in 2025, plus trends and priorities for homeownership in 2026.
- 2026 Housepower Guide: Homeowner tips and seasonal checklists informed by data from this year's Housepower Report.
- Hippo Blog: Data-driven insights, company updates, and the latest trends shaping the future of homeowning and building.
- Hippo Learn Center: Homeowner guides to simplify insurance for everything in the home and around it.
About Hippo
Hippo is a technology-enabled insurance group. The Hippo Homeowners Insurance Program applies deep industry expertise and advanced underwriting to deliver proactive, tailored insurance for homeowners. Hippo Holdings Inc. subsidiaries include Hippo Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Wingsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, please visit http://www.hippo.com.
Methodology
The survey was completed on September 22, 2025, and conducted by Centiment on behalf of Hippo Insurance Services, Inc. The results are based on 1,619 completed surveys. In order to qualify, respondents were screened to be residents of the United States, over 18 years of age, and own a home. Data is census-balanced, and the margin of error is approximately ±2% for the overall sample with a 95% confidence level.
The MOE and confidence level for data filtered by specific demographics (subgroups) may differ from the overall result. Because these subgroups are naturally smaller than the total sample, they may have a larger margin of error than the ±2% for the full data set.
Media Contact
Courtney Klosterman
Director of Communications
cklosterman@hippo.com
SOURCE Hippo Holdings Inc.
FAQ**
How does Hippo Holdings Inc. HIPO plan to address the growing maintenance demands among homeowners, particularly for those who purchased older homes, as highlighted in the fourth annual Housepower Report?
Given the financial strain reported by homeowners in the Housepower Report, what strategies is Hippo Holdings Inc. HIPO implementing to help customers better manage unexpected repair costs?
In light of the declining confidence in extreme weather preparedness noted in Hippo Holdings Inc. HIPO's Housepower Report, what specific measures is the company recommending to improve homeowners' readiness for such events?
What role does technology play in Hippo Holdings Inc. HIPO’s approach to providing personalized maintenance checklists and insurance recommendations, as identified in the findings of the 2026 Housepower Report?
**MWN-AI FAQ is based on asking OpenAI questions about Hippo Holdings Inc. (NYSE: HIPO).
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